Comcast Renews Partnership with ABC Television to Deliver Immersive OSCARS Viewing Experience
By: Caryn Robbins
Building off of last year's success, Comcast, The ABC Television Network and the Academy of Motion Picture Arts and Sciences will again partner to create an immersive The Oscars® television viewing experience for Xfinity X1 customers. This year's The Oscars experience will include more than 1500 hours of content, as well as live streams of backstage activity and the red carpet, interactive voice commands and enhanced extras - all on the television.
In 2016, X1 customers had access to a similar collection of content and the 88th Oscars telecast saw a 39 percent ratings lift in Comcast households over non-Comcast households. "This year's The Oscars experience is another example of X1 enabling us to collaborate with content partners to build innovative and immersive viewing experiences around their programming," said Daniel Spinosa, general manager of Movies, Pay-Per-View and Commerce, Comcast Cable. "The Oscars is an iconic and beloved event watched by millions of Americans across the country and we're excited to further expand our partnership with ABC and the Academy to enhance the experience for X1 customers." "Last year, Xfinity X1 delivered a fantastic The Oscars experience for fans before, during and after the Oscar telecast," said Justin Connolly, executive vice president, Disney and ESPN Networks Affiliate Sales and Marketing. "Working together with Comcast and the Academy, we're able to deliver an even more immersive, interactive environment across a variety of platforms that movie fans will love."• "The Oscars: All-Access" digital stream, which includes footage from red carpet and backstage cameras, will be available on X1,Xfinity TV app, and myxfinity.com the day of the broadcast starting at 7 p.m. EST.
• New voice commands to help customers quickly find Oscar-winning films from year's past. Saying "show me" and the name of the film will not only take customers to that movie's page, but customers will be surprised to hear an actual notable quote from the film voiced back to them. For example, if a customer says "show me 'Finding Nemo'," into the remote, they'll hear Ellen DeGeneres' chipper rallying cry "just keep swimming" voiced back to them on the TV.
• An expansive on demand collection of more than 700 Oscar-winning films, as well as highlights and web clips related to this year's nominees and historic moments from year's past.
Image courtesy of ABC
Videos