CBS THIS MORNING is Only Network Morning News Show to Post Audience Gains in Viewers
By: Caryn Robbins Feb. 25, 2016
CBS THIS MORNING was the only broadcast morning news show to post year-to-year percentage gains among viewers (+9%, 3.86m from 3.55m), adults 25-54 (+11%, 1.0/08 from 0.9/07) and women 25-54 (+10%, 1.1/07 from 1.0/07) compared to a year ago, according to Nielsen live plus same day ratings for the week ending Feb. 19.
CBS THIS MORNING gained +310,000 viewers compared to the same week last year and closed the viewership gap with NBC by over three-quarters of a million (770,000) viewers, and cut the deficit with ABC by more than a million viewers (1.05m).Season-to-date, CBS THIS MORNING is up +10% in viewers (3.63m from 3.31m) and even in adults 25-54 (0.9/07) compared to last year and is the only morning news broadcast to post gains. CBS THIS MORNING: SATURDAY CBS THIS MORNING: SATURDAY posted 2.24m viewers and 0.5/04 in adults 25-54 according to Nielsen live plus same day ratings for Feb. 20. Season-to-date, CBS THIS MORNING: SATURDAY is up +4% in viewers (2.25m from 2.16m) compared to last season. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.
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