CBS THIS MORNING delivered CBS more than 4 million viewers in a week for the first time in 20 years and capped its 40th consecutive month of year-over-year audience gains, according to the latest Nielsen ratings.
While CBS THIS MORNING's growth streak continued into its 40th month, ABC hasn't experienced a year-over-year audience gain with its network morning news program since April 2014 and NBC hasn't posted a year-over-year monthly increase since May 2014. CBS THIS MORNING closed out the month by being the only broadcast network morning news program to post increases among viewers (+16%, 4.02m from 3.48m), women 25-54 (+20%, 1.2 rating from a 1.0) and women 18-49 (+14%, 0.8 rating from a 0.7) compared to a year ago, according to Nielsen live plus same day ratings for the week ending Jan. 29, 2016. It was the first time a CBS morning show delivered more than 4 million viewers in a week since the week ending March 4, 1994. CBS THIS MORNING gained +540,000 viewers compared to the same week last year and closed the viewership gap with NBC by 890,000 viewers, and cut the deficit with ABC by more than one million (1.1m) viewers.Videos