ABC's THE BACHELORETTE Wins 2-Hour Time Slot in Key Demo
By: Caryn Robbins
ABC Monday Prime (8:00-11:00 p.m. - 5.9 million and 1.6/5 in AD18-49):For the 3rd time in 4 weeks, ABC ranked #1 on Monday in Total Viewers (5.9 million) and Adults 18-49 (1.6/5-tied). ABC's THE BACHELORETTE was Monday's #1 TV series in Total Viewers (7.0 million) and Adults 18-49 (4th week in a row - 1.9/7).
The Bachelorette (8:00-10:00 p.m. - 7.0 million and 1.9/7 in AD18-49): From 8-10pm, ABC's THE BACHELORETTE outperformed NBC's AMERICAN NINJA WARRIOR to win its 2-hour slot by 12% in Adults 18-49 (1.9/7 vs. 1.7/6) and led Fox's SO YOU THINK YOU CAN DANCE by 90% (1.9/7 vs. 1.0/3). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). The Bachelorette improved on its performance on the same night last year (6.9 million and 1.7/5 on 7/14/14) in Total Viewers (+1%) and Adults 18-49 (+12%), growing from its year-ago telecast for the 7th straight week in in the key adult demo. The Whispers (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's THE WHISPERS turned in week to week increases in Total Viewers (+9% - 3.7 million vs. 3.4 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), posting 3-week highs in both measures - since 6/22/15.
