ABC's THE BACHELOR: WOMEN TELL ALL Finishes Strong Second for ABC
By: Caryn Robbins Mar. 05, 2013
With The Bachelor: The Women Tell All and a repeat Castle, ABC finished a strong second on Monday in Adults 18-49 to Fox's originals (from 8-10pm, ABC beat Fox's prime). Both The Bachelor and Castle finished #1 in their respective time periods in Adults 18-49. The Net was up over the same night last year in both viewers (+3%) and young adults (+10%).
Leading up to next week's season finale, The Bachelor: The Women Tell All won its 2-hour time period among Adults 18-49, outdelivering Fox's original drama lineup by 8% (Bones/The Following). Head to head, the ABC unscripted series continued to pace well ahead of NBC's The Biggest Loser 14 in Total Viewers (+42%) and Adults 18-49 (+29%). Once again posting year to year gains, The Bachelor was up over the year-ago Women Tell All in Total Viewers (+2%) and Adults 18-49 (+8%). In fact season to date, The Bachelor is up over the same point last year in both viewers (+3%) and young adults (+3%).Although airing an encore, ABC's Castle won the 10 o'clock hour for the 3rd straight week Total Viewers and Adults 18-49. In fact, the repeat ABC drama more than doubled the audience (+106%) of NBC's original Deception and led by 27% in Adults 18-49. Castle generated its biggest repeat numbers in nearly 2 years with Total Viewers and Adults 18-49 (tie) - since 4/25/11.Videos