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ABC's ONCE UPON A TIME is Sunday's #1 Drama in Adults 18-49

Opposite SUNDAY NIGHT FOOTBALL (Patriots-Chargers) on NBC and another big NFL primetime overrun on FOX (Seahawks-Eagles), ABC built week to week in Total Viewers (+2% - 5.1 vs. 5.0 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/3).

ABC's "Once Upon a Time" (51,332 tweets), "Revenge" (30,243 tweets) and "Resurrection" (5,042 tweets) ranked as the Top 3 most social series on Sunday.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.0 million and 1.3/4 in AD18-49):
During the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" gained 8% week to week in Adults 18-49 (1.3/4 vs. 1.2/3).

"Once Upon a Time" (8:00-9:00 p.m. - 6.1 million and 2.0/5 in AD18-49):
From 8:00-9:00 p.m. ABC's "Once Upon a Time" finished as Sunday's No. 1 drama in Adults 18-49 (2.0/5) and held steady with its week-ago Fast Affiliate number (2.0/5) which went up 1-tenth in the Nationals.

"Resurrection" (9:00-10:00 p.m. - 3.9 million and 1.0/3 in AD18-49):
At 9:00 p.m., ABC's "Resurrection" was up week to week in viewers (+7% - 3.9 million vs. 3.7 million) and young adults (+11% - 1.0/3 vs. 0.9/2).

"Revenge" (10:00-11:00 p.m. - 4.6 million and 1.2/3 in AD18-49):
During the 10 o'clock hour, ABC's "Revenge" posted double-digit increases from the prior week in Total Viewers (+12% - 4.6 million vs. 4.1 million) and Adults 18-49 (+20% - 1.2/3 vs. 1.0/3). "Revenge" continued to deliver substantial time-period improvement for ABC from the same night last year (3.1 million and 0.7/2 on 12/8/13) in viewers (+48%) and young adults (+71%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/07/14.



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