ABC's ONCE UPON A TIME Surges Over Its Lead-In
By: Caryn Robbins Apr. 22, 2013
ABC took second place on Sunday night in Total Viewers and Adults 18-49, while ranking #1 with Women 18-34. ABC delivered its most-watched Sunday in 7 weeks - since 3/3/13.
On its first regular original telecast in 1 month (since 3/24/13), Once Upon a Time surged over its lead-in at 8pm by 62% to earn second in The Hour in Adults 18-49, returning on par with its last first-run episode (pacing within 1-tenth of a rating point). The drama grew over the prior week's recap show by 50% in Adults 18-49. Once Upon a Time won its hour with Women 18-34 and Made ABC the #1 broadcaster in its slot among Teens 12-17.From 9-11pm against original competition on CBS (The Good Wife/The Mentalist) and NBC (2-hour Celebrity Apprentice), ABC's Hallmark Hall of Fame: Remember Sunday finished #1 with Women 18-49, building from its first half-hour to its final half-hour.Videos