ABC is Up Year to Year on Thursday for the 3rd Straight Week with the Top 3 Non-Sports Shows
Categories: Network TV Press Releases
Written By Amanda Kondolojy
October 10th, 2014
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via press release:
Live + Same Day Fast Affiliate Results:
ABC Thursday Prime (8-11pm - 9.5 million and 2.8/9 in AD18-49): Up against CBS' Thursday Night Football, ABC led its nearest non-sports competition on the night by strong margins in Total Viewers (+86% - 9.5 million vs. 5.1 million - Fox) and Adults 18-49 (+133% - 2.8/9 vs. 1.2/4 - FOX and NBC tie).
For the 3rd straight week this season, the Net delivered the Top 3 entertainment shows on the night with HOW TO GET AWAY WITH MURDER (10.7 million and 3.1/10), SCANDAL (9.5 million and 3.0/9) and Grey's (8.4 million and 2.4/8). All three ABC dramas retained over 90% of their week-ago Fast Affiliate deliveries in viewers and young adults.
· ABC's SCANDAL and HOW TO GET AWAY WITH MURDER were the night's most social entertainment programs and are once again tracking as the week's Top 2 broadcast dramas in Adults 18-49.
· For the 3rd week in a row, ABC's Thursday was up from the year-ago night (7.9 million and 2.5/7 on 10/10/13) in Total Viewers (+20%) and Adults 18-49 (+12%).
Grey's Anatomy (8-9pm - 8.4 million and 2.4/8 in AD18-49): At 8pm, GREY'S ANATOMY ranked as the #1 non-sports program, beating runner-up Fox's BONES by 33% in Total Viewers (8.4 million vs. 6.3 million) and by 60% in Adults 18-49 (2.4/8 vs. 1.5/5). Grey's continued to grow its new time period year to year (5.8 million and 1.7/5 for the Wonderland premiere on 10/10/13).
Scandal (9-10pm - 9.5 million and 3.0/9 in AD18-49): Gaining from its lead-in during the 9pm hour, ABC's SCANDAL more than doubled Fox's competing drama GRACEPOINT (3.9 million and 0.9/3) and NBC's comedies (Bad Judge/A to Z = 4.4 million and 1.2/3).
Scandal was up over the year-ago telecast of Grey's in THE HOUR (8.8 million and 2.8/8). The ABC drama was also up from its own year ago telecast by 6% in Total Viewers.
How to Get Away with Murder (10-11pm - 10.7 million and 3.1/10 in AD18-49): Building on its lead-in at 10pm, ABC's HOW TO GET AWAY WITH MURDER delivered strong triple-digit advantages over NBC's PARENTHOOD in Total Viewers (+149% - 10.7 million vs. 4.3 million) and Adults 18-49 (+138% - 3.1/10 vs. 1.3/4). HTGAWM is tracking as the week's #1 10pm show.
How to Get Away with Murder built on the year-ago telecast of SCANDAL in THE HOUR by 1.7 million viewers and equaled it in Adults 18-49 (Scandal on 10/10/13 = 9.0 million and 3.1/9).
