ABC's GOOD MORNING AMERICA Wins 2015 February Sweep in Total Viewers
By: Caryn Robbins
ABC News' "Good Morning America" won the 2015 February sweep in Total Viewers (5.729 million) and Adults 25-54 (2.111 million), based on Most Current Data from Nielsen Media Research. "GMA's" sweeps victory marked its third straight February win in Total Viewers its and its 2nd time in the last 3 years in Adults 25-54. Further, looking at all sweeps, "GMA" extended its run of consecutive sweep victories to 11 in overall viewers, while leading in 9 of the last 10 in the key adult news demo.
"GMA" beat NBC's "Today" (5.142 million and 1.997 million) by +587,000 Total Viewers and by +114,000 Adults 25-54, leading the NBC program by its largest news demo margin during a February sweep in 22 years - since February 1993. "GMA" outdelivered "CBS This Morning" during the 2015 February sweep in Total Viewers (+62%), Adults 25-54 (+85%) and Adults 18-49 (+81%). Week of February 23, 2015 ABC News' "Good Morning America" won the week in all key target demos: Total Viewers (6.066 million), Adults 25-54 (2.240 million) and Adults 18-49 (1.592 million) for the week of February 23, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.217 million, 1.994 million and 1.519 million, respectively) by 849,000 Total Viewers, by 246,000 Adults 25-54 and 73,000 Adults 18-49. In fact, "GMA" logged its largest Total Viewer and Adults 25-54 advantages over "Today" in nearly 5 months (since w/o 9/29/14). For the 2nd straight week, "GMA" posted across the board gains week to week (5.664 million, 2.099 million and 1.450 million on w/o 2/16/15) in Total Viewers (+7%), Adults 25-54 (+7%) and Adults 18-49 (+10%). In fact, "GMA" saw its most-watched week in nearly 1 year - since w/o 3/3/14. In addition, saw the largest gains from its week-ago numbers compared the "CBS This Morning" (+3%/+2%/-1%, respectively) and "Today" (-2%/-3%/flat, respectively).GOOD MORNING AMERICA 5,729,000 1.8/14; 2,111,000 1.1/11; 1,460,000 4.2/16
TODAY 5,142,000 1.7/13; 1,997,000 1.2/11; 1,516,000 3.8/14
CBS THIS MORNING 3,533,000 1.0/ 7; 1,144,000 0.6/ 6; 805,000 2.5/ 9 WEEK OF 2/23/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 6,066,000 1.9/14; 2,240,000 1.3/12; 1,592,000 4.4/16
TODAY 5,217,000 1.7/13; 1,994,000 1.2/11; 1,519,000 3.8/14
CBS THIS MORNING 3,644,000 0.9/ 7; 1,119,000 0.6/ 6; 781,000 2.6/ 9
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