ABC WORLD NEWS Cuts Viewing Gap with NBC for 10th Straight Week
By: Claire Hannum Mar. 12, 2013
For the week of March 4, 2013, ABC WORLD NEWS WITH Diane Sawyer averaged 8.16 million Total Viewers and a 1.8 rating/7 share/2.16 million in Adults 25-54, according to Nielsen Media Research.
WORLD NEWS cut its Total Viewer gap with NBC NIGHTLY NEWS compared to the same week last year by -27% (989,000 vs. 1.35 million), representing the 10th straight week that the ABCnewscast has decreased the Total Viewer margin.For the 6th week running, WORLD NEWS registered gains on the year-earlier week among both Total Viewers (+8%) and Adults 25-54 (+6%) - 7.55 million and 2.03 million, respectively, on w/o 3/5/12. In fact, WORLD NEWS has improved its Total Viewer audience year-to-year for the last 11 weeks. Season-to-date, WORLD NEWS has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season. For the 3rd year in a row, WORLD NEWS narrowed its margins in both Total Viewers (-27%) and Adults 25-54 (-9%) with NBC NIGHTLY NEWS to post its smallest gaps (799,000 and 343,000, respectively) with the NBC program in 4 years- since the 2008-09 season.ABC 8,157,000 1.8/7; 2,159,000 5.5/11
NBC 9,146,000 2.2/8; 2,585,000 6.1/11
CBS 7,028,000 1.6/6; 1,908,000 4.8/ 9Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/4/13, 2/25/13 & 3/5/12. Most Current - 2012-2013 Season (9/24/12 - 3/10/13) and 2011-2012 Season (9/19/11 - 3/4/12). All averages based on regular telecasts.
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