ABC Airs 3 of the Week's Top 5 Broadcast Shows
During the week of February 8, 2016, ABC aired 8 of the Top 20 broadcast TV programs in Adults 18-49, including 3 of the Top 5: "Modern Family" - No. 2, "The Bachelor" - No. 3 (No. 1 unscripted show), "Grey's Anatomy" - No. 5, "Scandal" - No. 9, "The Goldbergs" - No. 13, while "The Middle," "black-ish" and "HTGAWM" tied at No. 16.
- ABC was up for the 2nd straight week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4) to a 10-week high - since w/o 11/30/15.
Monday
With "The Bachelor" and the return of "Castle," ABC ran in a near tie for No. 1 Monday in Adults 18-49 (2.0/7), closing the gap by 4-tenths week to week (-0.1 vs. -0.5) with Fox's Monday dramas ("The X-Files"/"Lucifer" = 2.1/7). ABC beat original Monday schedules on CBS by 11% (1.8/6) and NBC by 82% (1.1/4). ABC delivered a new season high on Monday in Adults 18-49.
- "The Bachelor" hit a new season best in Adults 18-49 and won its 2-hour time period by 19% over Fox's dramas from 8:00-10:00 p.m. (2.5/8 vs. 2.1/7). In addition, it was Monday's No. 1 TV series in Adults 18-49 (tied with Fox's "The X-Files") and for the 6th week running in Adults 18-34 and key Women (W18-34/W18-49).
"The Bachelor" (8:00-10:01 p.m. - 8.6 million and 2.5/8 in AD18-49):
From 8:00-10:01 p.m., ABC's "The Bachelor" ranked No. 1 in its 2-hour time period in Adults 18-49 (2.5/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
- "The Bachelor" gained 1.1 million viewers (8.6 million vs. 7.5 million) and 9% week to week in Adults 18-49 (2.5/8 vs. 2.3/7), setting new season highs on both counts.
"Castle" (10:01-11:00 p.m. - 5.7 million and 1.1/4 in AD18-49):
At 10:01 p.m., ABC's "Castle" returned even in Adults 18-49 (1.1/4) with its most recent original 2-1/2 months ago (on 11/23/15).
Tuesday
"Fresh Off the Boat" (8:00-8:35 p.m. - 4.2 million and 1.2/4 in AD18-49):
In its new 8:00 p.m. time period, ABC's "Fresh Off the Boat" took second among the broadcasters with Total Viewers (4.2 million) to CBS' top-rated "NCIS," outdrawing Fox's "New Girl" (3.1 million) head to head by 1.1 million viewers to rank as Tuesday's most watched comedy.
"The Muppets" (8:35-9:05 p.m. - 2.7 million and 0.8/3 in AD18-49):
At 8:30 p.m. in its new time slot, ABC freshman "The Muppets" outdrew its freshman comedy competition in the half-hour for the 2nd week in a row (Fox's "Grandfathered") with Total Viewers (2.7 million vs. 2.4 million).
"Marvel's Agent Carter" (9:05-10:05 p.m. - 2.7 million and 0.8/2 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agent Carter" held even with Adults 18-49 (0.8/2). In addition, the ABC drama jumped week to week in Adults 18-34 (+25%) and Women 18-34 (+20%).
- Record Playback Gains: In the most recent rounds of available TV playback data, "Marvel's Agent Carter" delivered new playback highs in L+3 and L+7 among Adults 18-49, with the prior week's telecast spiking +63% with just 3 days of playback (from a 0.8 in L+SD to a 1.3) and the second season premiere jumping +78% after 7 days of playback (from a 0.9 in L+SD to a 1.6).
"What Would You Do?" (10:05-11:00 p.m. - 2.1 million and 0.6/2 in AD18-49):
At 10:00 p.m. opposite increased competition week to week from original dramas on CBS ("Limitless") and NBC ("Chicago Fire"), ABC's "What Would You Do?" held even with Adults 25-54 (0.8/2).
Wednesday
With its Wednesday lineup returning to regular all-originals for the first time in 1 month (since 1/13/16), ABC ranked No. 1 in Adults 18-49 (1.7/6 - tied w/Fox and NBC). The Net also ranked No. 1 on the evening in Adults 18-34 (tie) and won the broadcast race with Men 18-34.
- ABC's "Modern Family" outdelivered Fox's "American Idol" on the night by 18% to rank as Wednesday's No. 1 TV show in Adults 18-49 (2.6/8 vs. 2.2/8).
"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.5 million and 1.9/7 in AD18-49):
From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked as the No. 1 scripted shows in their respective slots in Adults 18-49 and beat CBS' comedies in the hour (+19% - 1.9/7 vs. 1.6/6 for "2 Broke Girls"/"Mike & Molly"). In Adults 18-49, "The Middle" (1.8/7) and "The Goldbergs" (2.0/7) held even with their most recent originals (on 1/20/16).
"Modern Family"/"black-ish" (9:00-10:00 p.m. - 6.9 million and 2.2/7 in AD18-49):
ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," holding a 16% advantage over their closest competition (2.2/7 vs. 1.9/6 - NBC's "L&O: SVU"). Also in the hour, ABC's comedies dominated Fox's "Idol"-driven "Hell's Kitchen" (+69% - 2.2/7 vs. 1.3/4). In Adults 18-49, "Modern Family" was steady with its most recent original (2.6/8 vs. 2.7/8 on 1/13/16) and "black-ish" grew 6% over its last original airing (1.8/6 vs. 1.7/6 on 1/20/16).
"American Crime" (10:00-11:00 p.m. - 3.3 million and 0.9/3 in AD18-49):
In the 10 o'clock hour, ABC's "American Crime" was up 13% week to week in Live + Same Day Adults 18-49 (0.9/3 vs. 0.8/3). Most Recent TV Playback: Based on the most recent release of Nielsen TV Playback data issued earlier this week, ABC's "American Crime" scored its 2nd-best-ever increases in both L+3 (+63% - over last week's L+SD rating) and L+7 (+70% - over its 1/20/16 L+SD rating) among Adults 18-49.
Thursday
With the return of its TGIT drama lineup for the first time in nearly 3 months (since 11/19/15), ABC was No. 1 on the second Thursday of the February Sweep in Adults 18-49 (2.1/7-tied w/Fox with a 2-hour "American Idol"), leading CBS by 11% (1.9/6) and NBC by 91% (1.1/4).
- TV Playback: As each of its Thursday dramas are among the biggest gainers this season over their Live + Same Day numbers, ABC is projected to win the night by strong margins once TV Playback is included. Season to date in Live + 7 Day Adults 18-49, "HTGAWM" spikes by +81%, "Scandal" by +64% and "Grey's" by +63% over their respective L+SD numbers.
- ABC's return of "Grey's Anatomy" (2.4/8), "Scandal" (2.1/7) and "How to Get Away with Murder" (1.8/6) delivered Thursday's Top 3 dramas in Adults 18-49, dominating the other 4 dramas on the night, including CBS' "Elementary" (1.1/4), as well as NBC's "You, Me and the Apocalypse" (0.8/3), "The Blacklist" (1.4/4) and "Shades of Blue" (1.1/4).
"Grey's Anatomy" (8:00-9:00 p.m. - 8.3 million and 2.4/8 in AD18-49):
At 8:00 p.m. against CBS' "Big Bang" and "Life in Pieces," ABC's "Grey's Anatomy" (2.4/8) beat the first hour of Fox's 2-hour "Idol" in Adults 18-49 (+14% - 2.1/7) and tripled the delivery of NBC's "You, Me and the Apocalypse" (+200% - 0.8/3).
"Scandal" (9:00-10:00 p.m. - 7.0 million and 2.1/7 in AD18-49):
At 9:00 p.m., ABC's "Scandal" moved up to rank No. 1 in the hour among Adults 18-49 (2.1/7-tie), beating drama competition in the hour by 50% (NBC's "The Blacklist" = 1.4/4).
"How to Get Away with Murder" (10:00-11:00 p.m. - 5.8 million and 1.8/6 in AD18-49):
Towering over the 10 o'clock hour, ABC's "How to Get Away with Murder" (1.8/6) returned to beat CBS' "Elementary" (1.1/4) and NBC's "Shades of Blue" (1.1/4) by 64% each among Adults 18-49.
Friday
With its annual "Charlie Brown Valentine's Day" special encore, "Shark Tank" and "20/20," ABC ranked No. 1 on Friday for the 3rd week in a row with Adults 18-49 (1.4/5). It was also ABC's 3rd consecutive night this week to rank No. 1 in the key young adult sales demo (Wed, Thurs and Fri).
- ABC's "Shark Tank" and "20/20" tied as Friday's No. 1 TV show in Adults 18-49 (1.7/6), while "20/20" finished as the night's top-rated show in the key Adult 25-54 news demo (2.3/7).
"Shark Tank" (9:00-10:01 p.m. - 6.7 million and 1.7/6 in AD18-49): Spiking 70% at 9:00 p.m. from its Charlie Brown Valentine's lead-in among Adults 18-49 (the special was even year to year at a 1.0/4), ABC's "Shark Tank" led its hour by 31% over runner-up CBS' "Hawaii Five-0" (1.7/6 vs. 1.3/5).
- "Shark Tank" rose by double digits week to week in Total Viewers (+10%) and Adults 18-49 (+21%), equaling a season high with young adults.
"20/20" (10:01-11:00 p.m. - 7.2 million and 1.7/6 in AD18-49): ABC's "20/20" won the 10 o'clock hour over CBS' "Blue Bloods" and ranked as Friday's No. 1 newsmagazine, dominating NBC's "Dateline" by strong double digits head to head in Adults 18-49 (+89% - 1.7/6 vs. 0.9/3) and Adults 25-54 (+77% - 2.3/7 vs. 1.3/4). "20/20" also outdrew "Dateline" by 3.1 million Total Viewers (7.2 million vs. 4.1 million). "20/20" featured "Silence Broken: A Mother's Reckoning," a Diane Sawyer special, with Sue Klebold, the mother of one of the Columbine shooters, speaking on television for the first time ever about the tragedy.
- "20/20" surged week to week in Total Viewers (+26%), Adults 18-49 (+42%) and Adults 25-54 (+35%), earning its best numbers in more than 3 months on all three measures (since 10/30/15) and matching a season high in Adults 18-49.
Sunday
"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.0 million and 1.2/4 in AD18-49):
Jumping over its last original telecast 4 weeks ago in Total Viewers (+25% - 6.0 million vs. 4.8 million) and Adults 18-49 (+50% - 1.2/4 vs. 0.8/2), ABC's "America's Funniest Home Videos" scored new season highs.
- "AFHV" ranked No. 1 in the 7 o'clock hour among Adults 18-49 (1.2/4), tied with CBS' "60 Minutes" and beating NBC's "Dateline" by 33% (0.9/3).
"The Bachelor at 20: A Celebration of Love" (8:00-10:00 p.m. - 4.1 million and 1.1/3 in AD18-49): From 8:00-10:00 p.m., "The Bachelor at 20: A Celebration of Love" drew ABC's largest audience (4.1 million) in the 2-hour time period since mid-December and matched the Net's highest Adult 18-49 rating (1.1/3) since November - since 12/20/15 and 11/22/15, respectively.
WEEK NO. 21: ADULTS 18-49 TOTAL VIEWERS
No.1 CBS 1.6 No.1 CBS 9,410,000
No.2 FOX 1.4 No.2 ABC 5,070,000
No.3 ABC 1.3 No.2 NBC 5,070,000
No.4 NBC 1.2 No.4 FOX 4,770,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 02/08/16.
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