VIDEO: Rina Sawayama Releases Live Performance of 'This Hell'

Vevo, the world's leading music video network, announces the release of Rina Sawayama's live performance of "This Hell." "This Hell" follows Rina's previous Vevo Studio Performances of "Hold The Girl" and "Hurricanes."

All three tracks are off of Rina's new album Hold the Girl, released on September 16th, and follows her critically acclaimed 2020 album SAWAYAMA. Hold the Girl melds influences from across the pop spectrum and is a bold and honest statement of Rina's personal evolution; coming to terms with her own past and the jubilation of turning to the future.

"This Hell" is a turbo-charged pop anthem with a country twist. Rina unpacks her sound, saying, "The past couple of years I've been listening to lots of female country singers and wanted to write a euphoric and tongue in cheek country pop song. Country music at its core to me represents comfort, brilliant storytelling and authentic expression of the writer's reality."

Rina explains further, saying, "It's an important song for me given the human rights that are being taken away from minorities at a rapid rate in the name of traditional religious beliefs, more specifically I was thinking about the rights being taken away from the LGBTQ community when I wrote this song. When the world tells us we don't deserve love and protection, we have no choice but to give love and protection to each other. This Hell is better with you."

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world - when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV and Vewd.

Watch the performance here:

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