Butterball Creates Search Engine Exclusively For Holiday Cooks!

By: Nov. 03, 2014
FOOD & WINE
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Today there are more unknown "food experts," information and technology available than ever before. With nearly half (49 percent) of cooks relying on websites, online searches, andvideos for cooking and food preparation advice, 1 they need to know what resources to use and feel confident that they are getting results they can trust. That's why Butterball has developed Butterball.com to be the one and only turkey search engine powered by the wisdom of the Turkey Talk-Line experts to provide results you can count on. Recipes, tips, how-to-videos and more, you can get the answers you need if you "Butterball It!"

"The way people get their information has changed, so in order to meet consumers where they are we continue to evolve the way we share our expert advice," said Carol Miller, Butterball Turkey Talk-Line Supervisor. "No matter the question or how you prefer to get the answer, the Turkey Talk-Line and Butterball.com are available and ready to answer it. Forgot to thaw? Have a burnt turkey? Just 'Butterball It,' we can help!"

"Butterball It" No Matter Where You Are

As cooks prepare for the big day, Butterball.com has everything needed to ensure their Thanksgiving meal is a success.

  • Experience You Can Trust: Butterball.com does not use an algorithm to aggregate results. The tips, advice, recipes and more come from 30+ years of Turkey Talk-Line experience to help those preparing the holiday meal. Now the Thanksgiving experts' turkey knowledge is at your fingertips when you "Butterball It."
  • One-Stop Shop: Whether you have years of experience or it's your first time cooking the turkey, Butterball.com has all the answers for your needs. Between coupon savings, trusted recipes, how-to-videos with step-by-step details and key tips for success, everything you need is in one place!
  • Expert Advice Anytime, Anywhere: The Butterball Turkey Talk-Line is able to provide expert advice when, where and how you need it:
    • Facebook and Twitter: Help is available through the Butterball Facebook and Twitter pages with tips, special savings and more.
    • Pinterest: Find Thanksgiving recipe inspiration for your holiday celebration on the Butterball Pinterest page.
    • Instagram: Follow Butterball on Instagram to get a behind-the-scenes look at recipe development for our Thanksgiving meal and more.
    • Live Chats: Engage with turkey experts through Live Chats on Butterball.com during November and December and receive real-time suggestions and advice.
    • Butterball App: Download the free Butterball Cookbook Plus app on your Apple device (available for Android devices soon) to get recipe ideas and cooking advice at your fingertips.
    • 1-800-BUTTERBALL (1-800-288-8372): Turkey Talk-Line experts will be available this season starting November 3, 2014, through December 24, 2014, to answer questions and assist all Thanksgiving cooks.

About the Butterball Turkey Talk-Line

One of the first national, toll-free consumer help lines, the Turkey Talk-Line has helped almost 50 million consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist more than 3 million cooks through the Turkey Talk-Line, Butterball.com, Facebook, Twitter, Instagram, Live Chats and emails in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via email.

About Butterball, LLC

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. producing more than 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates six processing plants located in North Carolina, Arkansas, Illinois and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.



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