Bauer Media Partners with Wochit for Social Video Production
The partnership aids the wider company strategy to reach and engage audiences across online, mobile and social channels. The videos created using Wochit will enhance Bauer Xcel's unique editorial offering that promotes original, viral-oriented content centered around audience passions.
Bauer is consistently seeing content created through Wochit in the top 5 percent of its most viewed videos across its brands. Parkers, Bauer's motor specialist magazine, is one brand to have seen positive results; car experts can now create short form video without the need for a separate video resource, improving its engagement with audiences on social platforms.
The deal follows a year-long relationship with Bauer Xcel Media in Germany, which helped it to accelerate the production time of video. For example, video content for Twitter can be created in less than one hour, opposed to a day, meaning more inventory can be created at a quicker scale and react to unfolding news and events.
Shana Hills, acting group managing director of Bauer Xcel Media, commented, "Reacting to breaking news is hugely important for our brands. Following the success in Germany, we're excited to see the benefits of using Wochit's platform to speed up the time it takes us to create compelling video content."
Added Dror Ginzberg, co-founder and CEO of Wochit, "We are incredibly pleased that Bauer has selected our platform for collaboration across even more geographies and markets. As Bauer continues to execute on its ambitious video production goals globally, we hope to continue being an engine of efficiency as well as a contributor to its engagement strategy and competitive differentiation."
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world's largest privately owned media businesses with media assets all over the globe.
Wochit is a video creation platform used by brands, media organizations and other content creators to produce engaging short-form video quickly and at scale. Each month, over 450 organizations including Time Inc., CBS, Gannett, ProSieben, Singapore Straits Times, and Der Spiegel use the platform's automated, cloud-based editing, collaboration and optimization tools and library of rights-cleared assets from AFP, AP, Getty, Reuters and others to expand audience engagement across websites, apps and social networks. the company is backed by ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti, Redpoint Ventures, Marker LLC, Greycroft Partners, Press Association, and Cedar Fund. Wochit is based in New York, with offices in London and Tel Aviv. Find out more at http://www.wochit.com