State Of The Arts Announces Partnership With Breakdown Services

STATE OF THE ARTS (SOTA), the new, weekly performing arts radio series - Mondays at 4:00 pm PST on LATalkRadio.com - has partnered with BREAKDOWN SERVICES as its presenting sponsor, it was announced today by SOTA co-producers/co-hosts and theatre professionals MICHAEL STERLING & Paul Stroili.

"The fact that Breakdown Services has wholeheartedly embraced this much needed media vehicle... and powered its future, speaks volumes about the company's innate understanding and support of the arts," says Stroili. "We couldn't have hoped for a more distinguished presenting sponsor."

"I concur with Paul one hundred percent," says Sterling. "We look forward to an exciting and innovative relationship with Breakdown. Their passion and excellence-in-service is evident by their 39-year dedication to both sides of the entertainment business... those in it and those just beginning the journey."

Gary Marsh launched Breakdown Services (www.breakdownexpress.com) in 1971, creating the process that is used around the world to cast feature films, television shows, commercials, theater and other projects that require actors. Since its inception, it has developed many other services for the industry, including the Virtual Channel Network (www.virtualchannelnetwork.com) that uses the power of the Internet to transmit original content developed specifically for members of the entertainment community. Actors use Breakdowns' Showfax service to obtain audition material at (www.showfax.com) as well as Actors Access (www.actorsaccess.com) that allows for actors to update their pictures, resume and demo reels to submit for specific roles posted at the request of casting directors, and CastingAbout (www.castingabout.com), an up-to-date source for real-time casting and production information in Los Angeles and New York. Other Breakdown Services companies include www.talentproplus.com and www.gobetween.com.

Invited by internet sensation LATalkRadio.com to join their on-air staple of personalities, Sterling & Stroili created STATE OF THE ARTS to fill an ever-growing void in top tier media support for the performing arts. With emphasis on LA theatre, Broadway theatre, music and dance events, and select stage spectaculars, Sterling & Stroili will offer astute reviews, insightful discussions, a live arts calendar, and live interviews with celebrity guests, stars of the arts, and the creative teams behind them.

Additionally, SOTA will contribute a percentage of all sponsorship revenue to organizations of the sponsor's choosing: LA Stage Alliance, Broadway Cares/Equity Fights AIDS, and the National Endowment for the Arts.

Broadway legends Carol Lawrence, Carol Channing, and Florence Henderson join Sterling & Stroili as guests during the show's first weeks of flight. Ms. Lawrence has been set for the inaugural edition on May 31, followed by Ms. Channing on June 7, and Ms. Henderson on June 21.

Terence McFarland, Executive Director of LA Stage Alliance, will guest June 14. It is expected that a representative from the National Endowment for the Arts will guest June 21; Tom Viola, Executive Director of Broadway Cares/Equity Fights AIDS and a 2010 Tony Award Honoree has been set to guest June 28.

In the months ahead, STATE OF THE ARTS will increase its coverage of the performing arts in various cities throughout California and North America.

Courtesy of today's innovative broadcast technology, arts enthusiasts can "drop in" to listen to their favorite stars and the creative teams behind them ... anywhere at anytime. Whether at work or at home, in the car or on a mobile phone; live or by downloads from the archives of LATalkRadio.com, and iTune. SOTA is the perfect platform for the performing arts. Simply put, the audience for streaming internet radio is growing daily in record numbers around the globe, while its far-reaching and friendly architecture is quickly becoming the preference of numerous broadcast professionals. The energy and excitement surrounding Sterling & Stroili's STATE OF THE ARTS promises to add to the network's already broad demographics and ever-growing audience.

ABOUT MICHAEL STERLING & Paul Stroili

Michael Sterling of Michael Sterling & Associates (www.msapr.net) is one of the most distinguished, entertainment publicity veterans in Los Angeles. Highlights of his promotional career include Broadway: Joseph and the Amazing Technicolor Dreamcoat starring Andy Gibb. Off-Broadway: Now Hear This! starring Kathy Buckley. National Tours: The Fantasticks starring Robert Goulet. The Pirates of Penzance starring Andy Gibb and Barry Bostwick.

Annual U.S. Theatre Tours: The Magic of David Copperfield, Broadway on Ice starring Scott Hamilton, Concert on Ice starring Dorothy Hamill. Annual U.S. Arena Tours: Stars on Ice; Los Angeles: Fractured Broadway 2, Broadway Unplugged, Like a Dog on Linoleum starring Leslie Jordan, Lemonade starring Maxwell Caulfield and Heather Tom, Renaissance Geek starring Paul Stroili, Life x 3 starring Tony Award nominee Bill Hutton; and Don't Buck with Me! starring Kathy Buckley.

Celebrities: ElizaBeth Taylor, Lance Armstrong, Scott Hamilton, Joan Collins, Morgan Freeman, David Hyde Pierce, Alan Thicke, Burt Bacharach and Carol Bayer Sager, Andy Gibb, The Bee Gees, George Harrison, Donny and Marie Osmond, the Osmond Brothers, Carol Lawrence, Robert Goulet, Debbie Reynolds, Donald O'Connor and Ann-Margret. Additionally, Mr. Sterling has represented Emmy Award-winning television specials, celebrity books, Grammy award-winning albums and CDs.

Mr. Sterling is co-producer and co-host of Los Angeles theatre coverage for BroadwayWorld.com TV with Broadway and television star Dean Butler (Little House on the Prairie). He is also a director and producer of musical theatre throughout Southern California and Las Vegas; and, founder of Sterling's Upstairs at Vitello's in Studio City, CA (www.myspace.com/sterlingsupstairs). Heralded as "LA's Cabaret destination..." by the Los Angeles Times, Sterling's Upstairs is the most critically acclaimed, award-winning venue of its kind in greater Los Angeles. Dedicated to presenting the best of Broadway stars and Nightclub artists in a supper club, concert setting, Mr. Sterling has produced over 200 artists since the club's opening on June 9, 2006.

Paul Stroili is Managing Director of LA's critically acclaimed SeaGlass Theatre (www.seaglasstheatre.org). In the Fall of 2010, he will be directing their production of the award-winning John Steinbeck parody, Of Grapes and Nuts. Mr. Stroili has appeared in over 50 plays, including the original Chicago cast of Tony ‘n Tina's Wedding, Sister Bernie's Bingo Bash, Laughter on the 23rd Floor, Under Milkwood, Oedipus; A Requiem, Welcome to the Moon, Confessions of a Catholic Child, and most recently, Wonder of the World.

Television credits include Malcolm in the Middle, Brother's Keeper, Getting Personal, Chance of a Lifetime and The Untouchables, as well as the films Cold Justice and The Real Whatever. As a playwright, he has co-authored Cheese Louise, My Dinner with Arlecchino and The Day the Arts Stood Still, and is currently at work on a rock musical entitled; Tightrope. His writing has also appeared in several publications, including; Los Angeles Magazine and the Chicago Tribune. His autobiographical solo show, Paul Stroili's Straight Up with a Twist (www.straight-up.com), was nominated for an LA Ovation Award, two LA Weekly Awards and named one of the Orange County Register Newspaper's Top Ten Theater Events of the Year. Recently, the show completed a twice-extended Off Broadway run.

Paul has been featured in commercials both ¬¬domestically and internationally, and past campaigns have received 3 CLIO awards, 2 ADDY awards, First place in the Best of Cannes Commercial Competition and featured on the BBC's World's Greatest Commercials.

A native of Connecticut, Paul attended the State University of New York at New Paltz, then headed westward; first to Chicago, then onto Los Angeles. A winner of the nationwide stand-up comedy competition Winston's No-Bull Comedy Break, Paul resides in Los Angeles with his wife, Monica Kaiser.

ABOUT LA TALK RADIO.COM

Since its inception in 2008, LA Talk Radio.com remains #1 in internet searches for "talk radio". LATalkRadio.com is the brainchild of Southern California entrepreneur Sam Hasson. The network's popularity and success is undoubtedly due to Hasson's diverse radio programming and diligent marketing skills - combined with the fact that listeners can rely on their favorite shows being broadcast and archived in CD-quality audio. Clearly, LATalkRadio.com is a revolutionary leader in this bold, contemporary medium.

For more information, visit www.StateOfTheArtsLA.com.

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