Mehr! Entertainment Rocks and Expands!

As of today, January 1st, 2013, Mehr! Entertainment will take over major share-holding of the renowned Hamburg concert organizer a.s.s. concerts & promotion GmbH. This move enables the Duesseldorfer Mehr! Entertainment Group to further expand its portfolio with the segment of concerts in the German speaking area and thus to strengthen its position as leading supplier of first-class live entertainment. As Full Service provider, Mehr! Entertainment offers the entire range from ticket purchasing to the live event itself for a variety of products - from Shows, Theatre, Opera and Musical, even to Adventure Exhibitons and, in future, Rock-Pop Concerts.

"Our participation in a.s.s. concerts & promotion GmbH, one of the largest and most experienced concert organizers in Germany, broadens the entire orientation of Mehr! Entertainment to a level that satisfies our demand to provide our audience with as wide a range of entertainment as possible. The competence of each single company within the Group guarantees continuous growth in the fields of Musical, Tour Productions, Exhibitions, Rock-Pop and Heavy Metal," says Maik Klokow, General Manager of Mehr! Entertainment Group.

The activities of a.s.s concerts & promotion GmbH will also enrich Mehr! Entertainment's venues and support their constant expansion, including the new theatre which will be built in Hamburg's Grossmarkt .

a.s.s concerts & promotion GmbH has its Headquarters in Hamburg. For the past 26 years, it has been one of the most established and successful tour producers in Germany. The company was founded in 1979 by Dieter Schubert and has been managed as joint limited company with Michael Bisping since 1986. The Managing Proprietors will jointly continue to conduct the operative business within a.s.s. GmbH.

Since its foundation, the company has continued to grow and expand. Next to its core business in the Rock and Pop segment, a.s.s. GmbH also calls the Metal division Dragon Productions and the Gala- and Event company K-Musix its own. a.s.s. concerts and promotion GmbH currently has just under 30 employees at their HQ in Hamburg, in Cologne and South Tyrol.

"We are pleased to have found a partner in Mehr! Entertainment who shares our ideas, our Visions and our company culture. It is good to have a leading entertainment company at our side after 26 years of fighting as "lone warrior", says Michael Bisping, General Manager at a.s.s. concerts & promotions GmbH. "Together we will produce future tours for established performers, we will sustainably support young acts and drive towards new targets."

a.s.s. concerts & promotions GmbH produces 1.200 concerts p.a. with national and international acts like Tina Dico, Medina, Naturally7, Cassandra Steen, Juli and Glasperlenspiel. The company also has a name as agent for renowned acts like Heaven17 and Alphaville. Furthermore, the company focuses on promoting national and international performers. All these activities will now be boosted by Mehr! Entertainment's complex and experienced know-how in the field of high-class live entertainment.

The Mehr! Entertainment Group Headquarters is based in Duesseldorf and it is an active player in the field of entertainment in Germany. Activities of Mehr! Entertainment Group cover various different fields: Development and implementation of new shows and innovative entertainment concepts, production of internationally renowned musicals, organization and accomplishment of top-class events, music events and exhibitions, as well as the realization of large tours and their respective sales and marketing requirements. The ticketing business Deutsche Eintrittskarten TKS GmbH and its online ticketing site www.eintrittskarten.de are also part of the Mehr! Entertainment Group.

Mehr! Entertainment Group currently runs seven venues in Germany: Capitol Theater Duesseldorf, Musical Dome Cologne, The CATS Theatre Tent, Admiralspalast Berlin, Musical Theatre Bremen, Starlight-Express Theatre Bochum all present successful and globally renowned musicals and shows. In April 2012, Mehr! Entertainment opened its first ongoing exhibition in Oberhausen, TOP SECRET - the secret world of espionage.

Construction work on the new theatre in Hamburg's Grossmarkt will start in summer 2013. Opening the new venue in late 2014, Mehr! Entertainment will thus expand its portfolio of venues by another exclusive location in musical-metropolis Hamburg. For more information visit www.mehr-entertainment.de.

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