Grammy-Nominated Sony Music Recording Artist, Jordin Sparks, announces an exclusive marketing partnership with General Growth Properties, Inc. (GGP) to promote her highly anticipated third album, Right Here Right Now releasing on August 21, 2015.
The partnership includes a national sweepstakes, live-stream performance event, a series of exclusive content releases, pop-up appearances and consumer engagement both online and in the malls.
"Our malls are the shopping, dining and entertainment hubs in their communities. We are continuously looking for opportunities to entertain and engage our guests," said Scott Morey, EVP, GGP. "Through GGP's massive direct-to-consumer reach, social media channels and customer database, the Jordin Sparks Right Here Right Now launch campaign will amplify the mall shopping experience with a fun, unique and engaging event." Sparks will make appearances at four GGP malls, giving shoppers an exciting opportunity for an in-person meet-and-greet and purchase download cards of her new album.TOUR DATES:
Friday, August 14
Glendale Galleria - (Glendale [Los Angeles], CA)
5 p.m. to 7 p.m.
Bloomingdale's
Saturday, August 15
Fashion Show Mall (Las Vegas)
2 p.m. | 4 p.m. to 6 p.m. - Concert
Forever 21
Friday, August 21
Woodbridge Center - (Woodbridge, NJ)
5 p.m. to 7 p.m.
F.Y.E
Saturday, August 22
Water Tower Place - (Chicago)
11 a.m. to 1 p.m
Harry Caray's Seventh Inning Stretch
At the Fashion Show Mall appearance in Las Vegas, Sparks will conduct a special performance, featuring songs from Right Here Right Now in addition to some of her biggest hits, including, "No Air" and "One Step at a Time." The performance will be live-streamed online and broadcast in GGP malls via digital video screens the next day, Sunday, August 16. The partnership also includes a national sweepstakes that gives one lucky fan a once-in-a- lifetime trip to Los Angeles to get VIP treatment at Glendale Galleria, a $1000 shopping spree and a fun-filled afternoon with Jordin at a surprise destination.
"We are pleased to partner with GGP to reach millions of consumers who have been fans of Jordin's since voting for her on American Idol," says Tom Carrabba, GM/EVP of Sony Music's RED Associated Labels. "This activation represents the kind of synergy we are looking for with partners in retail, technology and consumer products to bring a unique music experience to fans."
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