THE 101 DALMATIANS MUSICAL Hits The Stage At Cobb Energy Center 10/28

This year, one of the world's greatest classic tales hits the stage for the first time with THE 101 DALMATIANS MUSICAL. Based on the beloved book by Dodie Smith and led by an award-winning creative team including four-time Tony Award winning director Jerry Zaks (A Bronx Tale, Smokey Joe's Café, Guys and Dolls), acclaimed bookwriter/co-lyricist BT McNicholl (Billy Elliot, Spamalot, The IT Girl), and co-founder of the legendary rock band Styx: Dennis DeYoung, THE 101 DALMATIANS MUSICAL promises a quirky, upside-down view of the world, where the audience is allowed to see life from a dog's point of view. The stage musical will transport audiences to a slightly topsy-turvy, exciting and altogether fantastic reality that gives grand license for song, dance and spectacle in a one-of-a-kind theatrical experience!

The tour arrives in Atlanta on Wednesday, October 28. Tickets go on sale on August 30 and can be purchased at www.ticketmaster.com, by calling 800-982-2787 or at the Cobb Energy Centre box office. Prices start at $15. Orders for groups of 15 or more may be placed by calling 404-881-2000.

THE 101 DALMATIANS MUSICAL will begin in Minneapolis in October 2009 and is traveling to major markets and venues across the country including a three-week engagement in April 2010 at WaMu Theater in New York City's famed Madison Square Garden. The musical is produced by Magic Arts & Entertainment, Troika Entertainment, and acclaimed international producer Luis Alvarez. Tour and ticket information is available at www.the101dalmatiansmusical.com.

THE 101 DALMATIANS MUSICAL follows Dalmatians spouses Pongo and Missis Pongo who are living the good life in London with their "pets" Charles and Catherine Dearly. When their 10 puppies are suddenly "dognapped" by the villainous Cruella de Vil, they summon the help of a vast network of dogs and set off to rescue their pups. There's a happy ending for all with laughter, mayhem and music along the way.

The show's lively contemporary score and soundtrack was composed by Dennis DeYoung. As the lead singer of the legendary rock band Styx, DeYoung composed such unforgettable, timeless hits as "Babe," "Come Sail Away," Best of Times" and "Mr. Roboto." With THE 101 DALMATIANS MUSICAL, he brings his pop rock flair to an array of original songs destined to become popular material to kids and adults alike. These include: "One-Hundred-and-One Dalmatians," "Song of the Twilight Barking," "One True Love" and "Cruella Always Gets Her Way."

THE 101 DALMATIANS MUSICAL will showcase fifteen talented Dalmatians, most of which were rescued from animal shelters across the country and given a new lease on life with this starring role -- making this an even more, truly inspiring rags to riches story. It features a surprise grand finale showcasing the tremendous talents of the professional and rescued Dalmatians that will leave audiences cheering. The dogs were all trained by one of the world's foremost animal trainers, Joel Slaven, who has worked extensively with Jack Hanna on such features films as Ace Ventura Pet Detective and That Darn Cat.

The show's producers have created a special home for these extraordinary canines while on tour. The dogs will travel in style in a one-of-a-kind customized bus being hailed as a "rolling doggie palace." Equipped with a grooming station and portable playground along with two trainers, these Dalmatian darlings will be treated like royalty. After the tour, the rescued dogs will continue to live a well-pampered life as they will be either placed in loving homes or will continue to live on Joel Slaven's sprawling Florida ranch.

The performance schedule for THE 101 DALMATIANS MUSICAL is as follows:

Wednesday, October 28 8 p.m.

Thursday, October 29 1 p.m., 8 p.m.

Friday, October 30 8 p.m.

Saturday, October 31 2 p.m., 8 p.m.

Sunday, November 1 1:30 p.m., 6:30 p.m.

About Magic Arts & Entertainment

Magic Arts & Entertainment has been bringing hundreds of thousands of people to their feet each year throughout their 25 years in the entertainment industry. Led by business partners Lee D. Marshall and Joe Marsh, the duo began by producing David Copperfield's first-ever tour in 1983. The partnership then grew to produce, manage, book and promote a versatile roster of live entertainment events that expanded to include such high-grossing concerts such as the North American tours for Janet Jackson, Cher, N Sync, Britney Spears, Barry Manilow, The Backstreet Boys and many others. Current tours include The Magic of David Copperfield, Michael Flatley's Lord of the Dance, Mannheim Steamroller, and Jesus Christ Superstar staring Ted Neeley.

In 2008, Magic Arts & Entertainment was acquired by the Tix Corporation (Nasdaq: TIXC), with Marshall and Marsh assuming the roles of Co-CEO of Tix Productions, a newly-formed subsidiary of Tix Corporation.

About Troika Entertainment

Troika has over two decades experience producing shows of all types and sizes throughout North America and the world: touring, sit-down, casino and leisure markets. Located in Maryland in the Washington D.C. area, Troika is outside the New York mainstream. The company prides itself on thinking "outside the apple," delivering a top quality product using cost-effective production methods.

International venues include Russia, Brazil, Germany, Austria, Switzerland, Korea and Japan. Troika was most recently involved in Hong Kong, Taiwan and Mainland China with productions of The Sound of Music, 42nd Street and Chicago. Current and upcoming productions in North America include Fiddler on the Roof starring Topol, Twyla Tharp's Come Fly With Me, Jesus Christ Superstar, starring Ted Neeley and Cats, running "now and forever."

About Luis Alvarez

Luis Alvarez, the youngest theatrical producer and director in Madrid, is responsible for one of the most successful shows in Spain. 101 Dalmatians: The Musical premiered at the Wonderland Theatre in 2001. In 2002, Mr. Alvarez received an award for Best Theatrical Producer in Spain. Mr. Alvarez and 101 Dalmatians: The Musical broke all records for sponsorship deals in Spain. Kellogg's, Kodak, Iberia, Haagen Dazs and many other well known companies sponsored the World Premier of 101 Dalmatians: The Musical.

The Atlanta Broadway Series, created in partnership by WH Management Group and Key Brand Entertainment, is a new series of blockbuster Broadway programming presented at the Cobb Energy Performing Arts Centre, a state-of-the-art venue that opened to popular and critical acclaim in September 2007.