VIDEO: Toronto Alliance for the Performing Arts Launches I Miss Live Theatre TO Campaign
The campaign encourages audience members to declare their love of the city’s performing arts by sharing some of their favourite Toronto theatre moments of the past.
Today the Toronto Alliance for the Performing Arts (TAPA), an association that represents all the professional performing arts companies in our city, released some interesting statistics: The impact of the COVID-19 pandemic to Toronto's theatre community to date is 25,000 cancelled or postponed public performances. That equates to $500 million in lost ticket sales and 20 million lost audience members.
To support this community, TAPA also launched today an initiative to celebrate artists and audiences. I Miss Live Theatre TO - #iMissLiveTheatreTO - is an online campaign that encourages audience members to declare their love of the city's performing arts by sharing some of their favourite Toronto theatre moments of the past.
Watch the video!
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Menopause The Musical Thunder Bay Community Auditorium (10/09-10/09) |
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The Clockmaker's Daughter The Singer’s Theatre (8/07-8/09) |
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GLORY! Buddies in Bad Times Theatre (1/20-1/24) |
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Saturday, Sunday, Monday Stratford Festival (8/04-10/24) PHOTOS |
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MrBallen: Lights out Live Meridian Arts Centre (10/04-10/04) |
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Sisters of '78 Theatre Aquarius (9/30-10/17) |
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Mt. Joy RBC Amphitheatre (9/21-9/21) |
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Disney and Pixar's Finding Nemo Young People's Theatre (11/26-12/27) |
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A Taste of Ireland - The Irish Music and Dance Sensation - Orillia Opera House Orillia Opera House (10/21-10/21) |
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Hamilton Fringe Festival Hamilton Fringe Festival (7/15-7/26) |