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Industry Pro Articles

Industry Pro Newsletter: AEA issues Vaccinated Production Guidelines, COVID Passports, and Issues of Equity for AAPI Artists
by Alex Freeman - April 12, 2021

As vaccines continue to roll out across the country, the puzzle of how to safely reopen gains some clarity - but with that clarity come new questions. This week, we have coverage of new production guidelines from AEA as well as concerns over the feasibility of vaccine or negative test requirements of audiences.

Industry Pro Newsletter: Off-Broadway Returns to NYC, More Reopening Timelines Begin to Solidify
by Alex Freeman - April 5, 2021

With off-Broadway performances resuming at some venues in New York, mid-May openings in the UK, and performances already underway in Australia and some parts of Asia, things are steadily returning to a sense of normal in the performing arts industry.

Industry Pro Newsletter: NYC Mayor Promises Broadway by Fall, More Reopening Plans from Around the Globe
by Alex Freeman - March 29, 2021

With off-Broadway performances resuming at some venues in New York, mid-May openings in the UK, and performances already underway in Australia and some parts of Asia, things are steadily returning to a sense of normal in the performing arts industry.

Why Reopening is the Perfect Time to Shift to a Digital Show Program
by Alex Freeman - March 24, 2021

The shift to digital tools brought on by the pandemic, and the continuation of trends that had begun before the pandemic make this an ideal time to also shift your show program into the digital realm. With Stage Mag available from BroadwayWorld, the tools are now also available to make this a simple, cost-effective switch for you and your team.

Industry Pro Newsletter: Artists Want to Get Back to Work, And It is Increasingly Possible
by Alex Freeman - March 22, 2021

Across the globe, vaccine rollouts continue - at a more efficient pace in some places than others - and with that, plans for a return to normalcy continue to be put out by governments, unions, and institutions.

What Do Audiences Want in a Stage Mag?
by Alex Freeman - March 18, 2021

Launched in mid-November last year, in the last 4 months we have already seen over 800 Stage Mags created. Not sure what Stage Mag is? It is a new, fully-customizable digital show program available from BroadwayWorld. Not only does this offer your audiences the comfort of a digital program built to be viewed on their phones, this offers you the opportunity to collect additional data points on your audience as a whole, not just on the primary ticket buyers.

Industry Pro Newsletter: One Year Later - When Will We Be Back to 'Normal'?
by Alex Freeman - March 15, 2021

Over the last few weeks, we’ve seen announcements that indicate much of the same, and plans are being made, tickets are being sold, and soon artists will be getting hired to get much of the creative economy back to work. While this is not a happy anniversary, it is a hopeful one.

Industry Pro Newsletter: The Reopening Questions Are Becoming Real
by Alex Freeman - March 8, 2021

As we approach the one year anniversary of Broadway shutting down due to the pandemic, the questions of reopening are finally moving from the theoretical to the real. What are the procedures going to look like? In places where venues are allowed to operate at some (or full) capacity, how to do it safely, and will audiences actually return?

Industry Pro Newsletter: Social Media Webinar Replay, Times Square Tourism on the Rise, and Reaching Millennials
by Alex Freeman - March 1, 2021

A hopeful tone is starting to settle into the industry, even as some of the news and reports about the impact of the past year on local economies - and the creative economy as a whole - are bringing statistical information to what many of us have been feeling and experiencing the whole time.

Industry Pro Newsletter: Introducing BroadwayWorld+ and in Consideration of Reopening
by Alex Freeman - February 22, 2021

This week, we have a lot of stories about the path to reopening from the around the globe - from Australia where reopening has already occurred and they’ve got Broadway productions playing to big houses to a story from The New York Times about what it took to get a new musical up and running in Tokyo with a global creative team.

Theatrical Marketing and Social Media - An Important Part of the Ensemble, But Not the Star of the Show
by Alex Freeman - February 17, 2021

Social media is an important part of cultivating your current audience, but when it comes to building new audience members, the tools provided by the social platforms aren’t all they’re cracked up to be.

Industry Pro Newsletter: New York Starts to Open Doors for Audiences, TYA will be Central to Recovery, and UK Theatres Head Outside
by Alex Freeman - February 15, 2021

Now more than ever, the students might be the future. The education department of a theatre company has long been an important piece of the business model - but that might be more true now than it has ever been before. While audiences still can’t come into most of our performance spaces, students are still able to be reached in digital ways. These digital programs not only increase access, they are increasing the number of students (of all ages) who are able to engage with theatre in an all new way. In a time of continued social distancing, what we are learning about bridging that distance will be important for us to remember when we no longer have to stay apart out of necessity for public health. This week, we’ve got stories about connecting with audiences, with students, and continually questioning what our performance spaces should look like, along with stories about the ongoing economic impact of the shutdowns.

Industry Pro Newsletter: Ticketing Platforms, What Biden Can Do for the Arts, and TikTok for Your Theatre
by Alex Freeman - February 8, 2021

Over the last year, we’ve experienced a powerful evolution in how theatre companies interact with their audiences - and that evolution will only continue as we welcome audiences back into our venues after a long period of separation. For a lot of theatres, that has meant taking a look at their ticketing systems, and how they can continue to gain new data about their audience for all sorts of uses - grant applications, marketing, and even programming choices. For others, that has meant a strong push into social media as a touchpoint between producer and audience.

Industry Insider: A Quick-Start Guide to Social Media for Theatre
by Taylor Brethauer - February 11, 2021

Want some ideas for theater content that engages your audience across the most popular social platforms? You've come to the right place!

Industry Insider: Why Your Theatre Needs to be on TikTok!
by Chloe Rabinowitz - February 5, 2021

For any business, building a social media presence has become an important, if not necessary part of growing a following. While platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube & more have reigned supreme, one app has emerged in the last few years, particularly last year, that has changed the game. Yes, we're talking about TikTok.

Industry Pro Newsletter: New Partnership with Broadway Licensing, Webinar Replay, and Data on Digital Being Here to Stay
by Alex Freeman - February 1, 2021

We’re now one month into 2021, and while many plans are still being held pretty loosely, more and more companies are developing their plans to return to live in-person performances. In those conversations, they couch those plans in all sorts of disclaimers, but there is a developing sense that by the end of this year things will be starting to feel more ‘normal’ - and in some places that sense could return even sooner.

Streaming Theatre Production Marketing: How to List on the BroadwayWorld Streaming Events Calendar
by Alex Freeman - January 28, 2021

The BroadwayWorld Streaming Calendar is the most comprehensive streaming calendar on the web - and if you're streaming a theatre production, concert, reading, or more - than you want to make sure it is included on the streaming events calendar.

Getting the Most Out of Your Theatre's Marketing Budget
by Alex Freeman - January 21, 2021

You’ve got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you’re a non-profit, you want to make sure that you are being a good steward of resources on behalf of your donors. If you’re a for-profit, then you want to make sure that you’re protecting your bottom line.

Theatre and Production Marketing: What should my budget be?
by Alex Freeman - January 14, 2021

Building - and justifying - a marketing budget that is the correct size for what you're trying to achieve is always a difficult task. But if most business professionals were to look at your marketing budget, they'd come to one conclusion: it is way too small.

Industry Pro Newsletter: Regional Confidence Survey Results, Brexit and the Virus Put Double Pressure on Artists in the UK
by Alex Freeman - January 11, 2021

It's been a week of ups and downs across the global theatre industry, but regional theatres are confident, the West End is reeling, and Australian festivals are starting to open.

Industry Pro Regional Confidence Survey Results
by Alex Freeman - January 7, 2021

Deep budget cuts, a return to the stage in Q3 of 2021, and a surprising amount of confidence are the three biggest highlights from our recent survey of Industry Insiders across the United States.

Industry Pro Newsletter: An Expectant 2021, Fundraising Falls Short, and help is on the way for many but not all
by Alex Freeman - January 4, 2021

As we turn the calendar to 2021, we can't leave the lessons learned in 2020 behind us.

Industry Pro Newsletter: AEA Issues New Safety Guidelines, Anti-Racism Work in Seattle, and Save Our Stages Included in the Stimulus
by Alex Freeman - December 28, 2020

Looking back on 2020 illuminates the many paths that are opening for the industry in 2021.

Industry Pro Newsletter: A 'Devastating' blow for UK producers, a look back on the year that was, and how Australian Operas and Orchestras are looking to 2021
by Alex Freeman - December 21, 2020

As we find ourselves in the midst of the holiday calendar, a normally busy time for producing organizations across the world feels very different this year.

Industry Pro Newsletter: Vaccine News Continues to Drive Audience Confidence Up
by Alex Freeman - December 7, 2020

The vaccine news continues to be promising, and every day a new understanding of the timeline to a return to “normal” comes out - as you’ll see below, Dr. Anthony Fauci thinks that normal could be as early as Late Summer/Early Fall, and that would be a situation where audiences aren’t required to be masked or socially distanced.

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