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Industry Pro Newsletter: Broadway is Back (Soon), UK Experiments with the End of Social Distancing, and Free Health and Safety Webinar on Wednesday

The road to return is beginning to look like it has a destination.



May 10, 2021 -

Solid plans are finally forming for the return of Broadway, and we are now within a week of West End theatres returning to performance. For the past few months, every time a new major production has opened, it has felt like a baby step towards normalcy. While the hope is that the industry doesn't return exactly as it was when the pandemic began, to finally see the light at the end of the pandemic tunnel is certainly a welcome site. As more and more companies are getting ready to come back, we want to help make sure you do so safely and effectively. This week, we've got a webinar co-hosted with Axiom Medical about how to return safely to the stage from a health perspective:

Industry Pro Webinar with Axiom Medical: Safely Taking the Stage - Best Practice Strategies for Success

The webinar will take place on Wednesday, May 12 at 2:00 pm Eastern Time

Navigating both union requirements and local governmental regulations is one of the biggest hurdles still facing many companies - and working with Axiom Medical, BroadwayWorld Industry Pro is proud to bring you this webinar not only about how to navigate those requirements, but how to do so in a way that is cost effective, feasible, and confidence inspiring amongst both your audiences and company members.

Don't miss out - make sure you register today!

Broadway Will Be Back This Fall

Last week started with the rolling back of COVID restrictions in New York, and the possibility that Broadway would be able to reopen. By the end of the week, Governor Cuomo noted that Broadway shows would be getting tickets on sale for a fall reopening, and then dates started to be announced - some shows opening as early as mid-September with re-openings staggered throughout the rest of the year. AEA applauded the on-sale of tickets for the fall, and this is only the latest sign that the performing arts industry is slowly but surely roaring back to life.

BroadwayWorld Celebrates Over 1,000 Stage Mags

Since launching late last year, we have now seen the creation of over 1,000 Stage Mags - BroadwayWorld's free tool to create a digital show program for your production. Earlier this month, we celebrated the launch of a design refresh on the program, and this week we've also rolled out a new feature that makes it even easier to add your show listing to our events calendars right from the Stage Mag builder. Make sure you make one for your next show here!

The UK Experiments with the End of Social Distancing

In the UK, trial events including performances in circus tents, a business conference, and a one-night only return-to-normal nightclub experiment with 3,000 maskless and non-socially distanced attendees to see if social restrictions can safely come to an end. The experiments have involved forms of proof of vaccination and testing before attendance, but once those hurdles are cleared, attendees are free to socialize as they might before the pandemic.

New York City Pledges $25 Million to Put Artists Back to Work

Mayor De Blasio announced a new city program to create an artists corps to generate new public works throughout the city, in an effort to revive the arts industry, support more independent artists, and drive the return of tourism. The plan has drawn comparisons to the Federal Arts Project as part of the Works Progress Administration. While the Mayor's Office hopes to have some projects underway by the Mayor's July 1 date to have New York fully reopened, a clear plan to distribute the funds to artists has not yet been announced.

New Fellowship Announced to Increase Diversity in Theater Leadership

The Theater Leadership Project - a joint initiative from Columbia University's Prince Fellowship and the Black Theatre Coalition - is a new fellowship designed to support programs that are working to increase the diversity of the leadership ranks in commercial theatre.

Young Vic Plans to Livestream All Future Productions

Speaking with The Guardian, Artistic Director Kwame Kwei-Armah said that as theatre returns, it can't return to only being an event that one must physically attend - that the pandemic has opened the doors of accessibility in a way they hadn't been before - and those doors should not be closed.

The Road Back: The Muny

As part of a new ongoing series, BroadwayWorld caught up with the leadership team at the Muny in St. Louis to learn about how they navigated the last year, how they're making their return to the stage, and what changes the company has made to move towards the future.

Are You Streaming Content?

The BroadwayWorld Streaming Calendar is the go-to resource for theatre audiences looking for a theatrical experience in their own living room. The best part? Listings are completely free of charge (with paid boosting options available). Add your streaming content today!

BroadwayWorld Stage Mag - A Fully Interactive Show Program

The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for Disney's Women's Day on Broadway and A Love Letter to Liza: A 75th Anniversary Celebration Then start building your own at stagemag.broadwayworld.com.

Are You Streaming Content?

The BroadwayWorld Streaming Calendar is the go-to resource for theatre audiences looking for a theatrical experience in their own living room. The best part? Listings are completely free of charge (with paid boosting options available). Add your streaming content today!

Want more information about marketing options with BroadwayWorld? Request a media kit here and a member of our sales and marketing team will reach out promptly.



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