Social Media Webinar Replay, Times Square Tourism on the Rise, and Reaching Millennials
A hopeful tone is starting to settle into the industry, even as some of the news and reports about the impact of the past year on local economies - and the...
Industry Pro — Page 12
Introducing BroadwayWorld+ and in Consideration of Reopening
This week, we have a lot of stories about the path to reopening from the around the globe - from Australia where reopening has already occurred and they’ve got...
Theatrical Marketing and Social Media - An Important Part of the Ensemble, But Not the Star of the Show
Social media is an important part of cultivating your current audience, but when it comes to building new audience members, the tools provided by the social...
New York Starts to Open Doors for Audiences, TYA will be Central to Recovery, and UK Theatres Head Outside
Now more than ever, the students might be the future. The education department of a theatre company has long been an important piece of the business model...
Industry Insider: A Quick-Start Guide to Social Media for Theatre
Want some ideas for theater content that engages your audience across the most popular social platforms? You've come to the right place!
Ticketing Platforms, What Biden Can Do for the Arts, and TikTok for Your Theatre
Over the last year, we’ve experienced a powerful evolution in how theatre companies interact with their audiences - and that evolution will only continue as we...
Industry Insider: Why Your Theatre Needs to be on TikTok!
For any business, building a social media presence has become an important, if not necessary part of growing a following. While platforms like Facebook...
New Partnership with Broadway Licensing, Webinar Replay, and Data on Digital Being Here to Stay
We’re now one month into 2021, and while many plans are still being held pretty loosely, more and more companies are developing their plans to return to live...
Streaming Theatre Production Marketing: How to List on the BroadwayWorld Streaming Events Calendar
The BroadwayWorld Streaming Calendar is the most comprehensive streaming calendar on the web - and if you're streaming a theatre production, concert, reading...
Getting the Most Out of Your Theatre's Marketing Budget
You’ve got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you’re a non-profit, you want...
Theatre and Production Marketing: What should my budget be?
Building - and justifying - a marketing budget that is the correct size for what you're trying to achieve is always a difficult task. But if most business...
Regional Confidence Survey Results, Brexit and the Virus Put Double Pressure on Artists in the UK
It's been a week of ups and downs across the global theatre industry, but regional theatres are confident, the West End is reeling, and Australian festivals...
Industry Pro Regional Confidence Survey Results
Deep budget cuts, a return to the stage in Q3 of 2021, and a surprising amount of confidence are the three biggest highlights from our recent survey of...
An Expectant 2021, Fundraising Falls Short, and help is on the way for many but not all
As we turn the calendar to 2021, we can't leave the lessons learned in 2020 behind us.
AEA Issues New Safety Guidelines, Anti-Racism Work in Seattle, and Save Our Stages Included in the Stimulus
Looking back on 2020 illuminates the many paths that are opening for the industry in 2021.
A 'Devastating' blow for UK producers, a look back on the year that was, and how Australian Operas and Orchestras are looking to 2021
As we find ourselves in the midst of the holiday calendar, a normally busy time for producing organizations across the world feels very different this year.
Vaccine News Continues to Drive Audience Confidence Up
The vaccine news continues to be promising, and every day a new understanding of the timeline to a return to “normal” comes out - as you’ll see below, Dr...
A SAG-AFTRA/AEA Agreement, the Long Road to Recovery, and Introducing Stage Mag from BroadwayWorld!
Happy Thanksgiving week to our readers in the United States! With continued news about the development of an effective vaccine and the conversation turning to...
Industry Pro Newsletter 9/14: Reopenings, Continued Pivots, and that Fauci Clickbait
Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of...
Industry Pro 8/11: Equity Approved Curtain Calls and More!
Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of...
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