A hopeful tone is starting to settle into the industry, even as some of the news and reports about the impact of the past year on local economies - and the creative economy as a whole - are bringing statistical information to what many of us have been feeling and experiencing the whole time.
This week, we have a lot of stories about the path to reopening from the around the globe - from Australia where reopening has already occurred and they’ve got Broadway productions playing to big houses to a story from The New York Times about what it took to get a new musical up and running in To
Social media is an important part of cultivating your current audience, but when it comes to building new audience members, the tools provided by the social platforms aren’t all they’re cracked up to be.
Now more than ever, the students might be the future.
Over the last year, we’ve experienced a powerful evolution in how theatre companies interact with their audiences - and that evolution will only continue as we welcome audiences back into our venues after a long period of separation.
Want some ideas for theater content that engages your audience across the most popular social platforms? You've come to the right place!
For any business, building a social media presence has become an important, if not necessary part of growing a following.
We’re now one month into 2021, and while many plans are still being held pretty loosely, more and more companies are developing their plans to return to live in-person performances.
The BroadwayWorld Streaming Calendar is the most comprehensive streaming calendar on the web - and if you're streaming a theatre production, concert, reading, or more - than you want to make sure it is included on the streaming events calendar.
You’ve got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you’re a non-profit, you want to make sure that you are being a good steward of resources on behalf of your donors.
Building - and justifying - a marketing budget that is the correct size for what you're trying to achieve is always a difficult task.
It's been a week of ups and downs across the global theatre industry, but regional theatres are confident, the West End is reeling, and Australian festivals are starting to open.
Deep budget cuts, a return to the stage in Q3 of 2021, and a surprising amount of confidence are the three biggest highlights from our recent survey of Industry Insiders across the United States.
As we turn the calendar to 2021, we can't leave the lessons learned in 2020 behind us.
Looking back on 2020 illuminates the many paths that are opening for the industry in 2021.
As we find ourselves in the midst of the holiday calendar, a normally busy time for producing organizations across the world feels very different this year.
The vaccine news continues to be promising, and every day a new understanding of the timeline to a return to “normal” comes out - as you’ll see below, Dr.
Happy Thanksgiving week to our readers in the United States! With continued news about the development of an effective vaccine and the conversation turning to how the vaccine will be deployed globally, the light continues to grow brighter at the end of the tunnel for this intermission.
Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of the Radio City Music Hall Christmas Spectacular, there were some bright spots in the industry this week - Barrington Stage and Berkshire Theat
Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of the Radio City Music Hall Christmas Spectacular, there were some bright spots in the industry this week - Barrington Stage and Berkshire Theat
