MSNBC Wins A25-54 in Weekday Prime in July
by A.A. Cristi
- Jul 31, 2017
MSNBC was back on top in weekday prime (M-F 8-11pm) for the month of July, beating FOX News and CNN among A25-54 and A18-49 according to Nielsen. This is the 2nd time the network has topped both FOX News and CNN in A25-54 for the month (after May 2017) and the 3rd straight month in A18-49. MSNBC was in the Top 10 in A25-54 among all cable networks for the month, ranking #6 (vs. FOX News' #7 and CNN's #17). In total viewers, MSNBC finished at #2 among all cable networks in weekday prime (ahead of HGTV, History and TBS, just behind FOX News). MSNBC averaged 478,000 A25-54 viewers (vs. FOX News' 461,000 and CNN's 316,000); 328,000 A18-49 viewers (vs. FOX News' 288,000 and CNN's 247,000); and 2.13 million viewers (vs. CNN's 961,000). MSNBC is the only news network to post growth over July 2016 in the key demographics: +10% in A25-54 (vs. FOX News' -31% and CNN's -54%), +2% in A18-49 (vs. FOX News' -40% and CNN's -57%) and +26% in total viewers (vs. FOX News' -29% and CNN's -54%).
NBC News to Broadcast Live Coverage of James Comey's Senate Testimony, 6/8
by Caryn Robbins
- Jun 6, 2017
NBC News and MSNBC will deliver special coverage of former F.B.I. Director James Comey's testimony before the Senate Intelligence Committee on Thursday, June 8. Coverage begins on “TODAY” with NBC News Chief Legal Correspondent and “TODAY” host Savannah Guthrie anchoring from Washington, D.C. and Matt Lauer anchoring from New York.
THE RACHEL MADDOW SHOW Is No. 1 in Key Demo Across Cable News in April
by Caryn Robbins
- May 2, 2017
For the month of April 2017, “The Rachel Maddow Show” was the #1 show across cable news among regularly scheduled shows in the key A25-54 demo (“The O'Reilly Factor” now off the air) and again finished as the #1 cable news show in A25-54 for the 9pm time period
MSNBC Overtakes CNN in Total Audience in 1Q17, Shattering Ratings Records
by A.A. Cristi
- Mar 27, 2017
According to Nielsen, MSNBC beat CNN in total viewers during weekday prime (M-F 8-11pm) and total day (M-F 6am-2am) for the first quarter of 2017. MSNBC also drew the network's largest total audiences ever for the quarter in many key dayparts, including weekday prime, total day and dayside (M-F 9am-5pm).
NBC News and MSNBC Together Top All Other Networks for President Trump's Address to Congress
by A.A. Cristi
- Mar 1, 2017
More Americans turned to NBC News and MSNBC combined for coverage of President Trump's address to a joint session of Congress than any other broadcast or cable television network. According to Nielsen Media Research data, the two networks averaged 11.6 million total viewers during primetime coverage of the speech, including an average of 3.9 million viewers in the key news demographic of A25-54.
MSNBC Bests CNN and Fox News in Viewer Grouwth Across Key Dayparts
by A.A. Cristi
- Jan 31, 2017
For the month of January 2017, MSNBC racked up the most growth for total viewers in cable news across key dayparts. MSNBC outpaced the competition in total day M-Su 6a-6a (+53% vs. CNN's +37% and FNC's +45%), M-F prime 8-11pm (+62% vs. CNN's +34% and FNC's +27%), and dayside M-F 9am-5pm (+60% vs. CNN's +36% and FNC's +48%).
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