NBC News Is #1 Most-Watched Broadcast Network Across The Board For Trump's First State of the Union

By: Jan. 31, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC News Is #1 Most-Watched Broadcast Network Across The Board For Trump's First State of the Union

More Americans turned to NBC News for coverage of President Trump's first STATE OF THE UNION address than any other broadcast network.

NBC led the broadcast networks across the board during primetime coverage of the president's speech from 9:10 p.m. to 10:31 p.m. ET according to Nielsen Media Research fast national data with an average of 7.055 million total viewers. NBC outperformed ABC by +1.659 million (+31 percent) and CBS by +67,000 (one percent). Among A25-54 viewers, NBC News averaged 2.590 million viewers, leading ABC by +801,000 (+45 percent) and CBS by +502,000 (+24 percent). In A18-49, NBC averaged 2.106 million, topping ABC by +680,000 (+48 percent) and CBS by +467,000 (+29 percent). (Note: ABC rated from 9:10 p.m. - 10:31 p.m. ET, while CBS rated from 9:00 p.m. ET to 10:38 p.m. ET.)

NBC News' complete broadcast coverage of Trump's first STATE OF THE UNION and the Democratic Party's response was led by "NBC Nightly News" anchor Lester Holt in Washington, beginning at 9 p.m. ET/6 p.m. CT on NBC. Holt was joined on set by TODAY co-anchor and NBC News chief legal analyst Savannah Guthrie, "Meet the Press" moderator and NBC News political director Chuck Todd, "Megyn Kelly TODAY" anchor Megyn Kelly, NBC NEWS SPECIAL correspondent Tom Brokaw and NBC News chief foreign affairs correspondent Andrea Mitchell.

NBC News' digital STATE OF THE UNION content reached more than ten million people across digital and social platforms. One and a half million viewers livestreamed the special STATE OF THE UNION digital coverage hosted by NBC News national political correspondent Steve Kornacki and NBC News correspondent Katy Tur via Youtube and NBCNews.com, and video content from the night generated a total of four million video starts across all platforms.


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos