MSNBC Dominates CNN Among Total Viewers in October

MSNBC Dominates CNN Among Total Viewers in October

MSNBC Dominates CNN Among Total Viewers in October

MSNBC is the premier destination for breaking news and in-depth analysis of the headlines through commentary and informed perspectives. Reaching more than 96 million households worldwide, MSNBC offers a full schedule of live news coverage, influential voices, and award-winning documentary programming - 24 hours a day, 7 days a week.

MSNBC also delivers breaking news and information across a variety of platforms including www.msnbc.com and MSNBC on Sirius XM radio. The MSNBC App for iPhone, iPad and iTouch also provide a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. Watch MSNBC anywhere: On Demand, online or across mobile and connected TVs.

OCTOBER 2017 HIGHLIGHTS

MSNBC Total Day (M-Su 6am-6am)

More people watched MSNBC than CNN for the 8th straight month.
MSNBC was the only cable news network to post growth in total viewers compared to October 2016 (+1% vs. FOX News' -6% and CNN's -29%).
MSNBC total day averaged 899,000 total viewers and 202,000 viewers A25-54.
MORNING JOE (M-F 6-9am)

"Morning Joe" (6-9am) notches more total viewers than CNN for the 32nd straight month.
"Morning Joe" was up +16% in total viewers (vs. CNN's +1%) over October 2016.
"Morning Joe" averaged 1.02 million total and 237,000 viewers A25-54.
DAYSIDE (M-F 9am-5pm)

MSNBC dayside beat CNN in total viewers.
Dayside averaged 920,000 total viewers and 186,000 A25-54 viewers.
Dayside posted more growth than the competition in total viewers (+15% vs. FOX News' +10% and CNN's -11%). In A25-54 viewers, MSNBC saw more growth than CNN (+9% vs. CNN's -3%).
More people watch MSNBC than CNN during the following hours in dayside:
"MSNBC Live with Stephanie Ruhle" (9-10am) beat CNN in total viewers for the 9th straight month and showed more growth than the competition in total viewers (+23% vs. FOX News' +12% and CNN's -6%) over October 2016. The show also posted more growth than CNN in A25-54 (+18% vs. CNN's +9%).
"MSNBC Live with Stephanie Ruhle" averaged 992,000 total viewers and 204,000 viewers A25-54.
"MSNBC Live with Hallie Jackson" (10-11am) beat CNN in total viewers and delivered more growth than the competition in total viewers (+15% vs. FOX News' +10% and CNN's -6%) over October 2016. The show also posted more growth than CNN in A25-54 (+9% vs. CNN's +4%).
"MSNBC Live with Hallie Jackson" averaged 877,000 total viewers and 180,000 viewers A25-54.
"MSNBC Live with Velshi & Ruhle" (11am-12pm) beat CNN in total viewers and delivered more growth than the competition in total viewers (+13% vs. FOX News' +9% and CNN's -11%) over October 2016.
"Velshi & Ruhle" averaged 846,000 total viewers and 160,000 viewers A25-54.
"Andrea Mitchell Reports" (12-1pm) topped CNN in total viewers in the time period for the 4th straight month.
"Andrea Mitchell Reports" also delivered more growth than the competition in total viewers (+13% vs. FOX News' +10% and CNN's -10%) over October 2016.
The show averaged 888,000 total viewers and 169,000 viewers A25-54.
"Deadline: White House" (4-5pm) beat CNN in total viewers and delivered more growth than the competition in total viewers (+23% vs. FOX News' 0% and CNN's -11%) over October 2016. The show also posted more growth in A25-54 than CNN (+18% vs. CNN's -8%).
"Deadline" averaged 1.09 million total viewers and 216,000 viewers A25-54.
EARLY EVENING (M-F 5-8pm)

Every early evening show on MSNBC beat CNN in total viewers.
"MTP Daily with Chuck Todd" (5-6pm) beat CNN for the 6th straight month and delivered more growth than the competition in total viewers (+8% vs. FOX News' -2% CNN's -14%). "MTP Daily" posted more growth in A25-54 than CNN (+1% vs. CNN's -8%).
"MTP Daily" averaged 1.18 million total viewers and 228,000 viewers A25-54.
"The Beat with Ari Melber" (6-7pm) beat CNN for the 4th straight month and was the only cable news show in the time period to post growth among total viewers (+16% vs. FOX News' -4% CNN's -15%). "The Beat" also posted more growth than CNN in A25-54 (+9% vs. CNN's -6%).
"The Beat" averaged 1.23 million total viewers and 256,000 viewers A25-54.
"Hardball with Chris Matthews" (7-8pm) topped CNN in total viewers for the 15th straight month.
"Hardball" was the only cable news show in the time period to post growth among total viewers (+11% vs. FOX News' -1% CNN's -22%).
"Hardball" averaged 1.66 million total viewers and 344,000 viewers A25-54.
WEEKDAY PRIME (M-F 8-11pm)

MSNBC weekday prime bested CNN in total viewers for the 11th consecutive month and also beat CNN in A25-54.
In total viewers, weekday prime averaged 2.04 million viewers and 449,000 viewers A25-54.
Among all cable networks, MSNBC ranked #4 in total viewers and #7 in A25-54.
"All In with Chris Hayes" (8-9pm) beat CNN in total viewers for the 11th straight month.
"All In" was the only cable news show in the time period to post growth among total viewers (+7% vs. FOX News' -17% CNN's -35%) and A25-54 (+1% vs. FOX News' -6% CNN's -32%).
"All In" averaged 1.67 million total viewers and 372,000 viewers A25-54.
"The Rachel Maddow Show" (9-10pm) beat CNN in total viewers and A25-54.
"Maddow" delivered more growth than the competition in total viewers (+19% vs. FOX News' +15% and CNN's -33%) over October 2016. The show also posted growth in A25-54 (+10% vs. CNN's -31%).
"Maddow" averaged 2.5 million total viewers and 558,000 viewers A25-54.
"The Last Word with Lawrence O'Donnell" (10-11pm) bested CNN in total viewers for the 29th straight month. "The Last Word" also beat CNN in A25-54.
"The Last Word" was the only cable news show in the time period to post growth among total viewers (+6% vs. FOX News' -22% CNN's -25%) and in A25-54 (+2% vs. FOX News' -15% CNN's -24%) over October 2016.
"The Last Word" averaged 1.95 million total viewers and 416,000 viewers A25-54.
THE 11TH HOUR WITH BRIAN WILLIAMS (M-F 11pm-12am)

"The 11th Hour with Brian Williams" finished the month as the #1 show at 11pm in total viewers for the 6th consecutive month. "The 11th Hour" also beat CNN in A25-54.
"The 11th Hour" was the only cable news show in the time period to post growth among total viewers (+9% vs. FOX News' -17% CNN's -30%).
"The 11th Hour" averaged 1.44 million total viewers and 310,000 viewers A25-54.
AM JOY (Sa-Su 10am-12pm)

Saturday editions of "AM Joy" topped CNN in total viewers during the time period.
The Saturday edition averaged 988,000 total viewers and 205,000 viewers A25-54. The Sunday edition averaged 842,000 total viewers and 200,000 viewers A25-54.

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