Director of Marketing - Casa Mañana

JOB TITLE: Director of Marketing

REPORTS TO: Executive Producer

HOURS: Full Time Exempt

Office Hours: Monday through Friday, 9:00 am to 5:00 pm; Evening and Weekend hours based on production schedule



JOB RESPONSIBILITIES / DUTIES:

• Create and implement comprehensive marketing strategies for the Broadway Series, Children’s Theatre Series, The Reid Cabaret Theatre Series, season subscription renewals, educational programs, and more.

• Coordinate with VP of Development on initiatives to increase donor base and provide donor satisfaction.

• Coordinate with Director of Education on initiatives to increase student enrollment, student engagement, and community engagement opportunities.

• Craft strategy focusing on season subscriber expansion and audience trends.

• Manage advertising budgets for the full season, individual productions, education campaigns, development/marketing campaigns, and more.

• Maintain working relationships with key media outlets and vendors.

• Serve as the face of Casa Mañana to the greater DFW community. Engage with surrounding Cultural District institutions and beyond to promote Casa Mañana.

• Coordinate with Marketing Manager on all matters relating to Public Relations, to include crafting pitches to local media (print, tv, etc) outlets and community partners.

• Serve as Marketing sounding board for Executive Producer. Work with Executive Producer on marketing plans, reporting, understanding key demographics, and looking for areas of growth.

• Plan and execute Marketing-related events.

• Research industry trends and adapt them to the performing arts model.

• Supervise and lead marketing team: including Marketing Manager, Social Media Manager, Graphic Designer, and Art Director.

• Other duties as assigned by Executive Producer.



EDUCATION: Bachelor's degree in marketing, public relations, communications, or non-profit management or equivalent work experience.



SKILLS: Ambitiously creative; excellent organizational, interpersonal, supervisory and communications skills; a reputation for accuracy, responsiveness, meticulous attention to detail and follow-up; highly organized and self-motivated; strong knowledge of Microsoft Office Suite, email marketing, social media and web content platforms; ticketing system knowledge (Tessitura) preferred.



EXPERIENCE: Five or more years in marketing, public relations, communications, special events or related field with at least 2 years in management. Non-profit and/or performing arts experience preferred.



SALARY: starting at $90,000; negotiable depending on candidates experience

TO APPLY: Please submit a resume to employment@casamanana.org


Salary: 90,000+