Social Media Manager

JOB TITLE: Social Media Manager

REPORTS TO: Director of Marketing

HOURS: Full Time Exempt

Office Hours: Monday through Friday, 9:00 am to 5:00 pm

Evening and Weekend hours based on production schedule JOB RESPONSIBILITIES / DUTIES:

• Create and manage all organic posts on social media.

a. Platforms include but are not limited to: Instagram, Facebook, YouTube, TikTok, and LinkedIn.

b. Content types include photos, graphics (designed in Canva or Adobe Creative Suite), videos (edited in CapCut or similar software), and more.

• Plan and manage all paid advertising placements. Platforms may include but are not limited to Meta, Google, and TikTok.

• Configure Meta Pixel and track conversions.

• Research, learn, and apply Actor’s Equity Association, show-specific, and other rules for creating social media content.

• Digital reputation management and brand awareness.

a. Monitor and respond to comments, mentions, tags, and more.

b. Pay attention to musical theatre-focused social media spheres and comment/show support where appropriate.

• Build and maintain relationships with social media influencers and media contacts.

• Coordinate and manage the Instagram Takeover process with the actors.

• Coordinate with vendors/advertising partners for commercials, paid TV, OTT, radio, etc.

• Coordinate with Education and Development departments on unique campaigns, including but not limited to The Betty Lynn Buckley Awards and North Texas Giving Day.

• Coordinate with Production department for press events, appearances, and content creation opportunities.

• Additional duties as assigned. EDUCATION: Bachelor’s degree in communications, marketing, public relations, graphic design, or equivalent work experience. SKILLS: Expert in social media and content creation, strong personal portfolio and online presence, creative, a strategic thinker and team player. Must be detail-oriented and highly organized. Content creation experience required, must have familiarity with either Adobe Creative Suite, Canva or CapCut (or similar content creation apps/software). Experience managing a social media account of 8K+ followers is preferred. Experience managing paid social advertising is preferred. EXPERIENCE: 2-3 years SALARY: starting at $60,000; negotiable depending on candidates experience

TO APPLY: Please submit a resume and portfolio to employment@casamanana.org