Purple Rose Conducts Economic Impact Study with Americans for the Arts

The Purple Rose Theatre Company has partnered with Americans for the Arts to participate in the Arts & Economic Prosperity IV Economic Impact Study Service. The research study, which is being conducted by Americans for the Arts, the nation's leading nonprofit organization for advancing the arts, will evaluate the impact of spending by The Purple Rose Theatre Company and its audiences on the local economy.

As a study partner, The Purple Rose Theatre Company will facilitate the gathering of detailed economic and event attendance data from visitors and attendees. The Arts & Economic Prosperity IV study will evaluate the impact of the theatre company on local employment and government revenues. It is expected that the findings will demonstrate that the PRTC is a valuable contributor to the region's nonprofit arts and culture industry.

Customized findings will demonstrate the impact of spending by the Purple Rose and its audiences on the economy of Washtenaw County and the city of Chelsea. Specifically, the study's results will include:

The total dollars spent by The Purple Rose Theatre Company.
The total dollars spent by audiences as a direct result of their attendance at The Purple Rose Theatre.
The number of full-time equivalent jobs supported by these expenditures.
The amount of resident, household income-including salaries and wages-generated by these expenditures.
The amount of local and state government tax revenues generated by these expenditures.

"We are very excited to partner with Americans for the Arts for this Economic Impact Study. We believe the results will show that the arts and especially those in the not-for-profit sector, with particular emphasis on the Purple Rose, generate a significant number of jobs and revenue in Southeast Michigan," said Guy Sanville, artistic director and chief operating officer of The PRTC.

According to Americans for the Arts' most recent national study, the national nonprofit arts industry generated 4.1 million jobs and $135.2 billion in total economic activity during 2010, resulting in $22.3 billion in federal, state and local government revenues. The $135.2 billion total included $61.1 billion in spending by arts organizations and an additional $74.1 billion in attendance-related spending by their audiences on items such as meals, local transportation and overnight lodging. Complete details about the 2010 study are available at www.AmericansForTheArts.org/EconomicImpact.

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