Updated Ratings: Emmys Deliver Second Biggest Ratings In Over Eight Years

By: Aug. 26, 2014
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Monday Results:
  • Monday from 8-11 p.m. ET and live in all time zones, "The 66th Primetime Emmy® Awards" (4.2 rating in adults 18-49, 15.6 million viewers overall) generated the second biggest overall audience for an Emmys telecast in eight years and equaled the second highest Emmy rating in adults 18-49 in seven years, according to time zone-adjusted fast official ratings from Nielsen Media Research.
  • The 15.6 million viewers is the second biggest overall audience for the Emmys since 2006, trailing over that span only the 17.8 million for last year's telecast, which benefited from Sunday scheduling, a September airdate and a high-rated NFL lead-in. Excluding those 2013 results, this is the top Emmys in total viewers since the Sunday, Aug. 27, 2006 telecast on NBC averaged 16.2 million viewers.
  • In adults 18-49, the 4.2 rating matches the second highest since the 2007 coverage on FOX averaged a 4.3 on Sunday, Sept. 16, trailing over that span only last year's 4.9 on CBS and tying 4.2s in 2009 and 2011.
  • The 15.6 million makes this the most-watched night on any network since ABC's Academy Awards on March 2 (35.2 million).
  • The Emmys topped the combined Big 4 competition in primetime, with a 4.2 rating edging the combined 4.1 of FOX (1.8), ABC (1.2) and CBS (1.1), while the 15.6 million in total viewers beat the combined total of 13.8 million for CBS (5.0 million), FOX (4.6 million) and ABC (4.2 million).
  • The Monday telecast finished within 12% of last year's NFL-boosted coverage on CBS in total viewers (15.594 million vs. 17.757 million) and within 14% in 18-49 rating (4.2 vs. 4.9).
  • Versus the last Emmys to not follow an NFL lead-in, the Sept. 23, 2012 telecast on ABC, this year's coverage was up +18% in total viewers (15.594 million vs. 13.255 million) and up +8% in 18-49 (4.2 vs. 3.9).
  • "The 66th Primetime Emmy Awards" attracted NBC's biggest total-viewer result in the Monday 8-11 p.m. ET time period (15.6 million), excluding Olympics, in more than two years (since the "Voice" regular-slot season premiere boosted NBC to 15.7 million on Feb. 6, 2012). In 18-49,the 4.2 rating matches NBC's highest for a non-Olympic Monday since Sept. 23, 2013 (when "Voice" and "Blacklist" debuts averaged a 4.7).
  • The "Emmys" were televised live to all time zones, and some western markets also carried an encore telecast immediately following the live coverage.

In Late-Night Metered Markets Monday Night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

  • NBC has tied for #1 for the Primetime week of Aug. 18-24 among the Big 4 networks in adults 18-49, marking the 10th time this summer NBC has finished #1 or tied for #1 among those nets, making it the only Big 4 network to have won more than three weeks since the close of the traditional season. For the week, NBC averaged a 1.2 rating, 4 share in adults 18-49 and 5.1 million viewers overall, according to "live plus same day" viewing figures from Nielsen Media Research.
  • Tuesday's "America's Got Talent" tied for #5 among Primetime programs on ABC, CBS, NBC and FOX last week in adults 18-49 and teamed with the Wednesday edition to generate the #1 and #2 ratings on those nets in total viewers. Sunday's Bengals-Cardinals NFL Preseason telecast ranked #4 on the Big 4 in adults 18-49 and was the #1 Primetime telecast on those nets in men 18-34, 18-49 and 25-54.
  • Joining Sunday football and the Tuesday "Talent" in the top 25 for the week among Primetime shows on the Big 4 in adults 18-49 were Wednesday's "Talent" (#7), Monday's "American Ninja Warrior" (#8), Monday's "Running Wild with Bear Grylls" (tied for #19), Friday's "Dateline NBC" rebroadcast (tied for #19), Wednesday's "Talent" encore (tied for #19) and Tuesday's "Food Fighters" (tied for #24). Rankings exclude sports pre- and post-game shows.
  • Through 48 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).
  • Versus one year ago, NBC is up +14% for the broadcast year to date in adults 18-49 (2.4 vs. 2.1).
  • In total viewers, NBC ranks #2 for the broadcast year with an average of 8.2 million viewers, which is its biggest overall audience 48 weeks into the season in six years (since 2007-08, 8.5 million). Versus one year ago, NBC is up +25% season to date in total viewers (8.2 million vs. 6.6 million).


WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 48, 2012-13... Week 48, 2013-14...Diff
NBC...1.3...1.2...Down 8%
CBS...1.5...1.2... Down 20%
ABC...1.0...0.9... Down 10%
Fox...0.9...0.8... Down 11%

Total Viewers, L+SD
Net... Week 48, 2012-13... Week 48, 2013-14...Diff
NBC...4.713 million ...5.095 million...Up 8%
CBS...6.119 million...5.820 million...Down 5%
ABC...4.083 million ...4.020 million ...Down 2%
Fox....2.611 million ...2.554 million...Down 2%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.1...2.4...Up 14%
CBS...2.4...2.0...Down 17%
ABC...2.0...1.9...Down 5%
Fox...2.2...2.1...Down 5%

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.589 million ...8.245 million...Up 25%
CBS...10.183 million...9.392 million... Down 8%
ABC...7.125 million ...6.957 million...Down 2%
Fox...6.098 million ...6.316 million...Up 4%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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