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USA Network's MR. ROBOT Takes Its Message Global Via Facebook Live

This week on Facebook Live, fans of the award-winning usa network series MR. ROBOT witnessed one of the most widespread global marketing stunts ever conducted. For the unique, coordinated campaign, the show's iconic fsociety "hacked" the MR. ROBOT Facebook page between 4PM EST on July 7 and 10AM EST on July 8, to issue a global message against Evil Corp and deliver rants from "fsociety members" who subscribe to the group's tenets and mission.

Taking MR. ROBOT's groundbreaking, industry-honored first season marketing initiatives to new heights, the international movement kicked off in the United States and then rolled out across 12 countries including the U.K., Argentina, Colombia, Mexico, Canada, Philippines, Indonesia, Thailand, Australia, Hong Kong, Malaysia and India -- all of which will premiere MR. ROBOT's second season next week. While the distinct rants are tonally and thematically similar, each propaganda message was customized by country and delivered in the region's native tongue. All rants began with the same declaration: "Brothers and sisters, we are fsociety," an expression of their unified mission -- and closed with their hope for the future, "Together we can build a new world where we are finally free."

Following each Facebook Live rant, a two minute clip from the series' July 13 Season 2 premiere was unveiled to fans. The clip featured a flashback of stars Rami Malek and Martin Wallström minutes before their characters, Elliot and Tyrell Wellick, executed the five/nine hack on Evil Corp.

"Passionate fans around the globe have embraced the spirit of MR. ROBOT. It's nothing short of a phenomenon," said Alexandra Shapiro, EVP, Marketing and Digital, Entertainment Networks, NBCUniversal Cable Entertainment. "To date, MR. ROBOT has been licensed in nearly 200 territories worldwide, and the fan fervor and interest in the franchise inspired us to create a coordinated global campaign around the second season premiere. Along with NBCUniversal International's broadcast partners and Amazon Video, this rollout is one of the most extensive marketing stunts ever conducted on the Facebook Live platform and offers a way for us to engage with our fast-growing fanbase on a massive global scale."

The multiple award-winning and critically acclaimed drama MR. ROBOT was one of the most buzzed about series of 2015. Season 1 is currently available on Amazon Prime. Season 2 premieres with two back-to-back episodes on Wednesday, July 13 at 10/9c on USA Network.

MR. ROBOT follows Elliot Alderson (Rami Malek), a cyber-security engineer who becomes involved in the UNDERGROUND hacker group fsociety, after being recruited by their mysterious leader (Christian Slater). Following the events of fsociety's five/nine hack on multi-national company Evil Corp, the second season will explore the consequences of that attack as well as the illusion of control.

MR. ROBOT stars Golden Globe® Award and SAG® Award nominee Malek ("The Pacific"), Golden Globe Award winner Slater ("Nymphomaniac"), Portia Doubleday ("Her"), Carly Chaikin ("Suburgatory"), Martin Wallström ("Simple Simon"), Grace Gummer ("The Newsroom"), Michael Cristofer ("Ray Donovan") and Stephanie Corneliussen ("Legends of Tomorrow"). New recurring guest stars include Craig Robinson ("The Office"), hip hop artist Joey Bada$$, Sandrine Holt ("Fear the Walking Dead"), Michael Maize ("National Treasure: Book of Secrets"), Dorothi FOX ("Run All Night") and Luke Robertson ("The Americans"). Returning cast members include BD Wong ("Law & Order: SVU"), Gloria Reuben ("Saints & Sinners"), Michael Drayer ("Vinyl"), Michel Gill ("House of Cards"), Ron Cephas Jones ("The Blacklist"), Sunita Mani ("5 Stages"), Azhar Khan ("Veep") and Ben Rappaport ("The Good Wife").

The drama hails from writer and executive producer Sam Esmail ("Comet"), who will be directing all 12 episodes this season, as well as Anonymous Content executive producers Steve Golin ("True Detective") and Chad Hamilton ("Breakup at a Wedding"). MR. ROBOT is produced by Universal Cable Productions and distributed globally by NBCUniversal.


Global Rant Hashtags: #wearefsociety #wearefinallyawake

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