The Hub Network Posts Year-Over-Year Ratings Growth
By: Tyler Peterson Aug. 27, 2013
The HUB Network, a destination for kids and their families, continues to gain traction in August with year-to-date increases in Total Day and Prime in all key demos, including Kids, Adults, Women and Persons 2+. The HUB Network's schedule was buoyed by the performance of its Primetime movies, as well as popular series, such as "The Aquabats! Super Show!" from AWESOME FORCES! Productions; "Family Game Night" from Hasbro Studios and Zoo Productions; "Kaijudo: Clash of the Duel Masters" and "My Little Pony Friendship Is Magic," both from Hasbro Studios; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; and "Goosebumps" from Scholastic Media.
Looking at the year-to-date, the HUB Network is number one in co-view percentage share among Kids 2-11 watching with Adults 18-49. Details for daypart performance and program performance for the month of August, as well as co-view percentage share year-to-date follow.In Total Day, the HUB Network earned year-to-date time period delivery gains among Kids 2-11 (+22%), Girls 2-11 (+15%), Kids 6-11 (+32%), Girls 6-11 (+38%), Women 18-49 (+4%), Women 25-54 (+4%), Persons 2+ (+12%) and Households (+11%). In Prime (Monday-Sunday, 8-11 p.m. ET), the HUB Network earned year-to-date time period delivery gains among Kids 2-11 (+48%), Girls 2-11 (+30%), Kids 6-11 (+60%), Girls 6-11 (+50%), Adults 18-49 (+22%), Women 18-49 (+24%), Adults 25-54 (+19%), Women 25-54 (+23%), Persons 2+ (+29%) and Households (+32%).Program Performance for August (all times ET)
"The Aquabats! Super Show!" monthly average (Saturday, 1 p.m.) earned year-to-date time period delivery gains among Girls 2-11 (+3%), Kids 6-11 (+6%) and Girls 6-11 (+50%). The "Family Game Night" monthly average (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+15%), Girls 2-11 (+30%), Kids 6-11 (+18%), Girls 6-11 (+38%), Adults 18-49 (+14%), Women 18-49 (+17%), Adults 25-54 (+11%), Women 25-54 (+23%), Persons 2+ (+18%) and Households (+7%). The "Kaijudo: Clash Of The Duel Masters" monthly average (Friday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+2%) and Kids 6-11 (+19%).
Year-to-date, the HUB Network was the #1 children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49. Thirty four percent (34%) of HUB Network's Kids 2-11 watched with an Adult 18-49, ahead of all networks, including Disney Channel (19%), Nickelodeon (24%), Cartoon Network (20%), Disney XD (19%) and NickToons (18%). (Source: The Nielsen Company, program based dayparts, most current, 7/29/13-8/25/13 vs. 12/31/12-7/28/13, growth by delivery; co-viewing from NPower, 12/31/12-8/25/13)
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