The Bears-Packers Game on NBC's SUNDAY NIGHT FOOTBALL is Primetime's Number One Telecast in Nearly 6 Months

By: Sep. 10, 2018
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The Bears-Packers Game on NBC's SUNDAY NIGHT FOOTBALL is Primetime's Number One Telecast in Nearly 6 Months

Despite a 17-0 halftime score, NBC's Bears-Packers game on "Sunday Night Football" posts a 14.4/25 in metered-market households (the Pittsburgh market is currently unavailable; not including digital) -- best for any primetime show in nearly six months, since "60 Minutes" on March 25.

Live streaming is not included in these NBC NFL overnights - full Total Audience Delivery (TAD) will be issued later and throughout season

The 14.4/25 overnight for NBC's Bears-Packers easily wins Sunday night in primetime and is up +7% from last Thursday's NFL Kickoff Game

Overnight Rating for NBC's Bears-Packers peaked at a 15.4/30 from 11:15-11:30pm ET for the game's exciting conclusion

Last night's 14.4/25 in the metered markets is the best overnight for the Packers on "NBC Sunday Night Football" since the 2015 Vikings-Packers matchup for NFC North title in Week 17 (covering a total of 8 games).

Top markets for Bears-Packers on NBC: Milwaukee 49.6/71; Chicago 35.3/55; Minneapolis 23.5/43; New Orleans 20.6/28; Richmond 18.1/29; Denver 17.3/32; Albuquerque 17.3/28; Phoenix 16.7/30; Sacramento 16.2/31; Norfolk 16.2/27.

A "SATURDAY NIGHT LIVE" ENCORE IS THE #1 TELECAST OF THE NIGHT IN METERED-MARKET HOUSEHOLDS

In Late-Night Metered-Market Ratings for Saturday Night:

· The Sept. 8 encore telecast of "Saturday Night Live," hosted by John MULANEY and featuring musical guest Jack White, has averaged a 2.6 rating, 7 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 0.7/4 in adults 18-49 in the 25 markets with local people meters.

· This week's "SNL" scored the show's highest metered-market household rating since June 2 (2.8 with host Donald Glover and musical guest Glover as Childish Gambino).

· The Sept. 8 "Saturday Night Live" is the #1 show of the night on the Big 4 networks in metered-market households, topping all primetime shows on those nets.

· The Sept. 8 telecast is up +8% versus "SNL's" September 2017 average for rebroadcasts in metered-market household ratings (2.6 vs. 2.4).

· Official-national ratings for last night's edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Sept. 11.

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.5/2 in 18-49, 0.7 in 25-54, 2.9 million viewers overall from 10-11 p.m. ET):

· Is currently maintaining 100% of the show's prior telecast in 18-49 (0.5 vs. 0.5 on Sept. 25) and adults in 25-54 (0.7 vs. 0.7), and is retaining 94% in total viewers (2.897 million vs. 3.073 million), pending updates.

· Currently ranks #2 in the timeslot among ABC, CBS and the Big 4 networks in total viewers and tied for #2 among those nets in adults 25-54.

· Upscale: "Dateline Mystery" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "America's Got Talent" (0.4/2 in 18-49, 2.2 million viewers overall from 8-10 p.m. ET):

· Is up +0.1 of a point versus the show's most recent Saturday encore in 18-49 (0.4 vs. 0.3 on Aug. 25) and up +6% in total viewers (2.235 million vs. 2.101 million).

· Is up from its first half-hour to its fourth in 18-49 (0.3 to 0.4) and total viewers (2.0 million to 2.4 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Photo Credit: NBC



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