Telemundo's LA PATRONA Delivers Highest Performance Since Premiere

Telemundo's LA PATRONA Delivers Highest Performance Since Premiere

Telemundo Media's latest original production "La Patrona" (The Boss) delivered Monday night January 14 at 9 P.M ET its highest performance since premiere date (1/8/13) registering 1,601,000 total viewers and 880,000 adults 18 to 49, up 6% and 11%, respectively, versus premiere date, according to Nielsen.

Starring novela stars Aracely Arámbula, Jorge Luis Pila and Christian Bach, Telemundo's original production delivered in its first five days an average 1,520,000 total viewers, +13% above prior four-week average in the time period and +15% above the season-to-date average. Among adults 18-49, the novela delivered in its first five days 801,000 impressions, +11% above the prior four-week average in the time period and +15% above the season-to-date average.

"La Patrona" tells the story of Gabriela Suarez (Aracely Arámbula), the only woman working in a mine in a beautiful Mexican town called San Pedro del Oro. Due to unexpected circumstances in life, Gabriela meets Alejandro Beltrán (Jorge Luis Pila), the oldest son of Antonia Guerra (Christian Bach), better known as "La Patrona." Gabriela lives a romance with Alejandro that several people will oppose, including Antonia, who will become her number one enemy fighting both for her son's love and her right to become "La Patrona."

Source: The Nielsen Company, NPM, Live+SD, 1/8/13-1/14/13 vs. M-F 9-10pm strict daypart 12/10/12-1/4/13 and 9/24/12-1/4/13.


Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, and; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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