Telemundo & Toyota Team for Immersive Reality Experience for LATIN AMERICAN MUSIC AWARDS
Telemundo and Toyota will delight viewers with an immersive first-ever 360° virtual reality experience during the third annual LATIN AMERICAN MUSIC AWARDS airing this Thursday, October 26, 2017 at 9:00 p.m. ET/8:00 p.m. CT from the Dolby Theatre in Hollywood, Calif. The campaign will feature 360° virtual reality technology to create a three-part series of immersive custom videos that will follow Latin urban music icon Wisin on his journey to the "Latin American Music Awards," including his ride to the show in the all-new 2018 Toyota Camry, walking the purple carpet and his highly anticipated performance.In addition, Wisin will be creating unique social media content including a video featuring a surprise car ride with host Christian Acosta highlighting the sensations triggered by the Camry's sleek design and sporty performance. Viewers can watch by following @ToyotaLatino on Instagram, Facebook and Twitter. "Telemundo is proud to work with Toyota on this first for Spanish-language television, creating unique and immersive experiences for our viewers," said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. "This comprehensive collaboration will introduce a new take on what it's like to attend the Latin American Music Awards, stretching across our linear and digital platforms to enhance the consumer experience throughout the entire show." The campaign kicks off with a 360° virtual reality experience in which Telemundo's Christian Acosta picks up Wisin in the all-new 2018 Toyota Camry to head to the show. As they drive to the Dolby Theatre, they'll chat about Wisin's upcoming performance, giving the fans an up-close experience with the Latin music star. On their way, they'll pick up a fan to provide an exclusive view of the star most fans never get to see. "At Toyota, we delight in utilizing innovative ways to provide guests an opportunity to experience our products, and in this case, showcasing the all-new Camry's striking new design and performance," said Nancy Inouye, national media manager, Toyota Motor North America, Inc. "We're excited to partner with Telemundo on this immersive experience to introduce people to an inspiring, more emotional, more exciting Toyota Camry through our partnership with Wisin and the creation of these custom videos." At the venue, Christian Acosta will take fans on an exclusive 360° virtual tour of the purple carpet. As they walk the carpet, fans will get a first-hand look of what it's like to walk the purple carpet like a star. In an interview on the purple carpet, Wisin will discuss his experience creating the 360° VR videos and encourage fans to catch the 360° VR livestream of his performance in the main show. In addition, for the first time, an actual Toyota Camry will make an appearance on the carpet and take part in the 360° video. Finally, Wisin will take the stage at the "Latin American Music Awards" and in a first-ever in Spanish-language television, the performance will air in a 360° livestream for Facebook Live, Youtube and on LittlStar, a VR and 360 app. The interactive experience will provide fans a personal tune-in to the highly-anticipated performance from the stage with VIP access to Wisin. The "Latin American Music Awards" honor artists in the genres of Pop/Rock, Regional Mexican, Urban, and Tropical, as well as categories for Favorite Crossover Artist, Favorite Collaboration, New Artist of the Year, Artist of the Year and Album of the Year, among others. The "Latin American Music Awards" nominees are based on key fan interactions with music, including (but not limited to) sales, airplay, streaming and social activity tracked by Billboard through its data partners Nielsen Music and Next Big Sound.