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Telemundo Deportes' 2018 FIFA World Cup Russia Viewership By The Numbers

Telemundo Deportes' 2018 FIFA World Cup Russia Viewership By The Numbers

Telemundo Deportes concluded its comprehensive and exclusive Spanish-language coverage of the network's first-ever FIFA World Cup™ on Sunday, July 15, delivering unprecedented success across all platforms, according to data provided by Nielsen and Adobe Analytics.

VIEWERSHIP HIGHLIGHTS BY THE NUMBERS

(For complete details and executive quotes: bit.ly/2Llunxh)

  • Telemundo Deportes' complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M) - despite fewest Latin American countries since 2006. The Total Audience Delivery (TAD) average was 2.3 million viewers per match with digital presentations providing a substantial 10% lift to the TAD.
    • The Final match, a big 4-2 win by France over Croatia, posted a Total Audience Delivery average of 5.45 million across Telemundo, TelemundoDeportes.com, and the Telemundo En Vivo and NBC Sports apps, and a TV-only viewership average 5.32 million viewers.
  • Hispanics make up 18% of the U.S. population, and yet Telemundo Deportes makes up 41% of the average World Cup viewership (average split for all games through Final, 1.9M vs. 2.8M).
  • The World Cup posted the greatest 32-day performance in network history, reaching 57% of the U.S. Hispanic population, setting records for the network's most-watched daytime for every day of the week.
    • Telemundo ranked as the #1 Spanish-language network in Total Day viewership for 14 consecutive days among Adults 18-49 (June 15-June 28).
    • Telemundo ranked as the #1 Spanish-language broadcast network in Total Day for the full tournament, outperforming its closest competition by +39% among total viewers (through July 12, based on latest available information).
  • Telemundo's Mexico-Germany Group Stage match on June 17 ranked as the second-most watched match of the entire World Cup tournament (only behind the English-language World Cup final), averaging 6.58 million viewers for the full program (10:30 a.m.-1 p.m. ET) and 7.13 million viewers for the two-hour match.
    • Mexico-Germany marked the first time that a Spanish-language broadcast ranked among the top two in a World Cup tournament since 2002.
    • Mexico-Germany posted as the most-watched World Cup Group Stage match in Spanish-language TV history.
  • Telemundo's 2018 World Cup the biggest livestream sports event and the 50 most-livestreamed games in Spanish language history.
    • The Mexico-Sweden Group Stage finale peaked at 1.02 million concurrent livestreams - the most for any event in NBC Sports Digital history, excluding Super Bowls, and the only event other than the SUPER BOWL to hit the 1 million mark.
  • Telemundo Deportes' digital presentation reached 15.5 million unique users, generating a record-setting 130 million livestreams AND 1.96 BILLION live minutes viewed.
  • In 56 Telemundo game windows, World Cup matches ranked #1 among Adults 18-49 in Spanish-language 93% of the time in the Top 14 Hispanic markets with Local People Meters (730 of 784 windows in those markets).
    • Telemundo stations in Los Angeles (KVEA), Miami (WSCV) and Houston (KTMD) had the MOST World Cup viewership in their markets - REGARDLESS OF LANGUAGE - ranking #1 overall among Adults 18-49, 25-54 and total viewers.

Telemundo 2018 FIFA World Cup Russia ™ Live Match Viewership (based on two-hour game window only)

Match, Date TAD Average Telemundo-only Avg. Viewership
Russia-Saudi Arabia, 6/14 1.54 million viewers 1.38 million viewers
Egypt-Uruguay, 6/15 1.32 million viewers 1.20 million viewers
Morocco-Iran, 6/15 1.07 million viewers 952,000 viewers
Portugal-Spain, 6/15 2.15 million viewers 1.86 million viewers
France-Australia, 6/16 548,000 viewers 492,000 viewers
Argentina-Iceland, 6/16 2.39 million viewers 2.22 million viewers
Peru-Denmark, 6/16 2.61 million viewers 2.45 million viewers
Croatia-Nigeria, 6/16 2.04 million viewers 1.94 million viewers
Costa Rica-Serbia, 6/17 1.74 million viewers 1.66 million viewers
Mexico-Germany, 6/17 7.42 million viewers 7.13 million viewers
Brazil-Switzerland, 6/17 4.56 million viewers 4.36 million viewers*
Sweden-South Korea, 6/18 820,000 viewers 703,000 viewers
Belgium-Panama, 6/18 1.83 million viewers 1.63 million viewers
Tunisia-England, 6/18 1.69 million viewers 1.48 million viewers
Colombia-Japan, 6/19 1.79 million viewers 1.52 million viewers
Poland-Senegal, 6/19 1.41 million viewers 1.21 million viewers
Russia-Egypt, 6/19 1.50 million viewers 1.27 million viewers
Portugal-Morocco, 6/20 1.52 million viewers 1.27 million viewers
Uruguay-Saudi Arabia, 6/20 1.68 million viewers 1.40 million viewers
Iran-Spain, 6/20 1.96 million viewers 1.64 million viewers
Denmark-Australia, 6/21 1.08 million viewers 916,000 viewers
France-Peru, 6/21 2.34 million viewers 1.97 million viewers
Argentina-Croatia, 6/21 2.58 million viewers 2.04 million viewers
Brazil-Costa Rica, 6/22 1.91 million viewers 1.57 million viewers
Nigeria-Iceland, 6/22 1.64 million viewers 1.35 million viewers
Serbia-Switzerland, 6/22 1.63 million viewers 1.41 million viewers
Belgium-Tunisia, 6/23 1.40 million viewers 1.27 million viewers
South Korea-Mexico, 6/23 7.19 million viewers 6.62 million viewers
Germany-Sweden, 6/23 3.75 million viewers 3.44 million viewers
England-Panama, 6/24 1.61 million viewers 1.51 million viewers
Japan-Senegal, 6/24 2.53 million viewers 2.39 million viewers
Poland-Colombia, 6/24 3.79 million viewers 3.55 million viewers
Uruguay-Russia, 6/25 1.93 million viewers 1.67 million viewers
Saudi Arabia-Egypt, 6/25 44,000 viewers 38,000 viewers
Iran-Portugal, 6/25 1.95 million viewers 1.67 million viewers
Spain-Morocco, 6/25 291,000 viewers 153,000 viewers
Australia-Peru, 6/26 1.70 million viewers 1.50 million viewers
Denmark-France, 6/26 114,000 viewers 81,000 viewers
Nigeria-Argentina, 6/26 2.88 million viewers 2.40 million viewers
Iceland-Croatia, 6/26 97,000 viewers 41,000 viewers
Mexico-Sweden, 6/27 5.23 million viewers 4.45 million viewers
South Korea-Germany, 6/27 196,000 viewers 151,000 viewers
Serbia-Brazil, 6/27 2.59 million viewers 2.15 million viewers
Switzerland-Costa Rica, 6/27 145,000 viewers 109,000 viewers
Senegal-Colombia, 6/28 2.28 million viewers 1.89 million viewers
Japan-Poland, 6/28 38,000 viewers 29,000 viewers
England-Belgium, 6/28 1.61 million viewers 1.36 million viewers*
Panama-Tunisia, 6/28 97,000 viewers 89,000 viewers
France-Argentina, 6/30 3.74 million viewers 3.52 million viewers
Uruguay-Portugal, 6/30 3.98 million viewers 3.82 million viewers
Spain-Russia, 7/1 3.65 million viewers 3.54 million viewers
Croatia-Denmark, 7/1 3.19 million viewers 3.12 million viewers
Mexico-Brazil, 7/2 5.52 million viewers 5.0 million viewers
Belgium-Japan, 7/2 1.75 million viewers 1.62 million viewers
Sweden-Switzerland, 7/3 1.39 million viewers 1.30 million viewers
Colombia-England, 7/3 2.97 million viewers 2.77 million viewers
Uruguay vs. France, 7/6 2.27 million viewers 2.08 million viewers
Brazil vs. Belgium, 7/6 3.12 million viewers 2.90 million viewers
Sweden vs. England, 7/7 2.02 million viewers 1.94 million viewers
Russia vs. Croatia, 7/7 2.91 million viewers 2.80 million viewers
France vs. Belgium, 7/10 2.53 million viewers 2.32 million viewers*
England vs. Croatia, 7/11 2.96 million viewers 2.75 million viewers*
Belgium vs. England, 7/14 1.62 million viewers 1.57 million viewers
France vs. Croatia, 7/15 5.45 million viewers 5.32 million viewers
Average 2.27 million viewers 2.06 million viewers

(*Includes NBCSN Simulcast)


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