TV One Scores Strongest Quarter Yet
TV One's viewership continues to rise in the just completed first quarter ratings period. For the quarter, TV One posted a +49% increase in P18-49 and +36% increase among P25-54, reaching 38 million viewers and resulting in the network's best quarterly performance of all time in Primetime.
TV One posted tremendous gains in Primetime among key sales demos compared to 1Q2014 delivery:
· P25-54: up +36%
· W25-54: up +43%
· P18-49: up +49%
· W18-49: up +57%
Additionally, TV One is now a Top 10 ranked advertising supported cable network in Primetime among Black W25-54 and a Top 2 Growth net in this same demo.
"Our increased investment in original programming, marketing and social initiatives is clearly resonating with TV One's target audience." remarked Brad Siegel, President, TV One.
The ratings success was driven by premieres of originals delivering well above their time periods including the 46thNAACP Image Awards, sneak peek of new summer comedy Born Again Virgin, original movies White Water, Fear Files, and Hear No Evil, music series HELLOBEAUTIFUL INTERLUDES Live: NE-YO, returning series UNSUNG HOLLYWOOD andR&B Divas LA and the first-ever NEWS ONE NOW primetime special.
Source: Nielsen TV Toolbox (Live + Same Day data); Measurements: 1Q15 (12/29/14-03/29/15) & 1Q14 (12/30/13-03/30/14); Mon-Sun Primetime (8pm-11pm)