TONIGHT SHOW Encores Outperform KIMMEL Originals in Key Demos, 4/15-19

By: Apr. 25, 2013
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Encore telecasts of NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have delivered bigger audiences than ABC's mostly original "Jimmy Kimmel Live" and all-original newsmagazine "Nightline," respectively, in adults 18-49 and other key measures during the late-night ratings week of April 15-19. Note that "Kimmel" aired a rebroadcast on Friday, but was otherwise in originals last week.

The "Tonight Show" encores also beat CBS's "Late Show with David Letterman" rebroadcasts in every key ratings category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - and Fallon encores topped CBS's "Late Late Show With Craig Ferguson" originals in every one of those key measures.

"Tonight Show" rebroadcasts generated bigger audiences than ABC's mostly original "Jimmy Kimmel Live" in adults 18-49 (1.001 million vs. 962,000), adults 25-54 (1.269 million vs. 1.250 million), total viewers (3.010 million vs. 2.802 million) and even adults 18-34 (332,000 vs. 297,000).

While Leno and Kimmel rounded to a tie in 18-49 rating for the week (0.8 each), 'Tonight' prevailed over ' Kimmel' by a 4 percent margin in 18-49 viewers.

For their head-to-head half-hour, Fallon rebroadcasts out-delivered ABC's original "Nightline" in every key demo - adults, men and women 18-34, 18-49 and 25-54. Fallon's margin in 18-49 viewers for that half-hour was 18 percent (704,000 vs. 599,000).

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 22 weeks in a row and topped "Kimmel" for 13 of their 15 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 26 weeks in a row and "Kimmel" for 15 of 15 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 27 of the last 28 weeks and prevailed in total viewers for 24 of the last 26 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC newsmagazine for 15 weeks in a row in viewers 18-49 and 10 of the last 12 weeks in total viewers.

Versus the same week last year, Leno was up 16 percent in 18-49 viewers (1.001 million vs. 866,000) and up 18 percent in 18-34 viewers (332,000 vs. 282,000). Fallon was up 25 percent in 18-49 viewers (651,000 vs. 519,000), up 34 percent in 18-34 viewers (265,000 vs. 198,000) and up 15 percent in total viewers (1.525 million vs. 1.330 million).

At 1:35 a.m. ET, Encore telecasts of "Last Call with Carson Daly" were up versus the same week last year by 8 percent in viewers 18-49 (370,000 vs. 344,000) and up 43 percent in viewers 18-34 (164,000 vs. 115,000).



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