THE VOICE, LITTLE BIG SHOTS Propel NBC to Ratings Win for Primetime Week
By: Caryn Robbins May. 16, 2017
NBC has won the ratings week of May 8-14 in primetime's key demographic of adults 18-49, retaining 100% of its rating for the year-ago week while the other Big 4 networks were each down by double-digit percentages, according to "live plus same day" viewing figures from Nielsen Media Research.
NBC's week was led by Monday's "Voice," which ranked #3 among all primetime telecasts on ABC, CBS, NBC or FOX in adults 18-49. Also finishing in the top 30 were Tuesday's "Voice" (tied for #6), Sunday's "Little Big Shots" (tied for #14), Wednesday's "Chicago P.D." (tied for #14), Thursday's "Chicago Med" (tied for #18), Tuesday's "Chicago Fire" (tied for #18), Wednesday's "Law & Order: SVU" (tied for #24), Sunday's "Chicago Justice" (tied for #24) and Monday's "The Wall" (tied for #24). NBC averaged a 1.1 rating for the week in adults 18-49, equaling its score for the year-ago week, while CBS declined by -17% (1.0 vs. 1.2), ABC dropped by -25% (0.9 vs. 1.2) and FOX was down by -22% (0.7 vs. 0.9). Season to date, NBC ranks #1 in adults 18-49, with an +11% margin over #2 FOX despite that network's boosts from the SUPER BOWL and last fall's seven-game Cubs-Indians World Series. NBC also ranks #1 for the season among ABC, CBS, NBC and FOX in adults, men and women 25-54; men 18-49 (tie) and women 18-49; adults 18-34 (tie) and women 18-34.
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