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THE VIEW Draws 3.1 Total Million Viewers, Week of 2/6

By: Feb. 26, 2015

ABC's "The View" averaged 3.129 million Total Viewers, 710,000 Women 25-54 and 516,000 Women 18-49 during the week of February 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "The View" outperformed CBS' "The Talk" during the week in Total Viewers (+117,000), Women 25-54 (+17,000) and Women 18-49 (+52,000) with its largest Women 18-49 lead in nearly 2 months - since w/o 12/22/14.

For the 2nd straight week, "The View" built on the previous week in all key target demos: Total Viewers (+3% - 3.129 million vs. 3.050 million), Women 25-54 (+6% - 710,000 vs. 672,000) and Women 18-49 (+8% - 516,000 vs. 477,000). In fact, "The View" turned in its strongest numbers since November (since w/o 11/24/14) and 2nd-best performance overall this season.

On Monday (2/16/15), "The View" delivered its strongest single-day telecast performance of the season in Women 25-54 (811,000) since its season premiere in September - since 9/15/14.

Season to date, "The View" is leading CBS' "The Talk" in all key demos: Total Viewers (+221,000), Women 25-54 (+30,000) and Women 18-49 (+41,000).

Week of February 16, 2015:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 3,129,000 710,000/1.2 516,000/0.8

CBS "THE TALK" 3,012,000 693,000/1.1 464,000/0.7

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/16/15, 2/9/15 and 2/17/14. Most Current: 2014-2015 Season (9/22/14 - 2/22/15) and 2013-2014 Season (9/23/13 - 2/23/14). Averages based on regular telecasts.


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