THE PRICE IS RIGHT to Introduce New Pricing Game, 9/23

Daytime Emmy Award-winning game show THE PRICE IS RIGHT, daytime's #1-rated series and the longest-running game show in television history, kicks off its 42nd season with two huge events: the introduction of a new pricing game, "Do The Math," and a special all-Plinko episode celebrating the 30th anniversary of the fan-favorite game, during its season premiere week, Monday, Sept. 23 - Friday Sept. 27 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT).

On Monday, Sept. 23, one lucky contestant will be the first to play "Do The Math," a brand-new pricing game debuting this season. In "Do The Math," the contestant is shown a prize, an amount of money and a second prize. They then have to solve an equation: does the price of the first prize plus the amount of cash in The Middle equal the price of the second prize, or does the price of the first prize minus the amount of cash in The Middle equal the price of the second prize? If they solve the equation correctly, the contestant wins both prizes plus the cash. "Do The Math" is the first new game to be introduced since "Double Cross" premiered in June 2012.

On Friday, Sept. 27, THE PRICE IS RIGHT celebrates the 30th anniversary of "Plinko" with a special all-Plinko episode when all six contestants who make it on stage will have the opportunity to play the iconic game. In addition to Being able to win money, some of the contestants will drop chips for the opportunity to win prizes such as a new car, a trip to London, an air hockey table and an elliptical trainer.

Additional prizes up for grabs during premiere week include a hot tub, a powerboat, a new motorcycle, a new snowmobile, a 70-inch 3D HDTV, trips to Tahiti, Japan, Italy, Argentina, Ireland and more.

Season 42 will also feature a wide variety of themed weeks, including the return of "Big Money Week" and "Celebrity Week," along with the all-new "Dream Car Week," in addition to special stand-alone episodes, including breast cancer awareness, teachers special, Halloween, Veterans Day and April Fools' Day. Plus, THE PRICE IS RIGHT will welcome celebrity guest models several times during the season including stars from CBS Daytime shows "The Young and the Restless," "The Bold and the Beautiful" and "The Talk."

THE PRICE IS RIGHT won "Outstanding Game Show" at the Daytime Emmy Awards this past June. It is the sixth time that the show has been honored with the prestigious award, having previously won in 1988, 1996, 1997, 2004 and 2007.

THE PRICE IS RIGHT is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Mike Richards and Jennifer Mullin are executive producers.

CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The Network's daytime lineup includes television's #1-rated daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, daytime television's fastest growing network talk show The Talk as well as The Bold and the Beautiful and LET'S MAKE A DEAL.

Recently, CBS led all networks with a combined 21 wins at The 40th Annual Daytime Emmy Awards. THE PRICE IS RIGHT won its sixth Daytime Emmy for Outstanding Game Show.

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