SiriusXM and NBC News this morning announced the launch of TODAY Show Radio Channel. The channel will carry TODAY's staple of newsmaker interviews, as well as the uplifting stories that have become the hallmark of the broadcast, and will also give listeners the most important information they need to start their days.
In addition, popular recurring series, including the live summer concerts from Rockefeller Plaza, will be featured on the SiriusXM channel. The fourth hour of TODAY with Kathie Lee Gifford and Hoda Kotb will also broadcast on TODAY Show Radio. Known for their today-show__130820101116-275x177chemistry and wit, Gifford and Kotb will bring SiriusXM listeners their fresh take on the hot headlines of the day, as well as the water-cooler topics that get people talking. "Listeners will for the first time be able to take The Today Show with them on their busy morning routine and throughout the day during their daily drive," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "TODAY's unparalleled and timely content is another great example of working with an iconic brand to provide great programming to our millions of subscribers. SiriusXM is excited to continue its relationship with the NBCUniversal News Group by bringing the TODAY brand into vehicles nationwide."Videos