SLEEPY HOLLOW Scores Among New Premieres with L+3DVR
By: Tyler Peterson
Against premiere competition, Week 2 of Sleepy Hollow saw a bigger percentage increase (+48%) of DVR playback within 3 days, boosting it from a 3.1/8 to a 4.6/12 among A18-49.
In Live + 3 Day, Sleepy Hollow retained 92% of the Adults 18-49 rating for its week-ago premiere.
NBC's Blacklist remained the night's #1 drama, but its DVR playback increase was significantly less than that of SLEEPY HOLLOW, both in absolute ratings gain (+1.3 vs +1.5) and percentage lift (+34% vs +48%)
CBS' Hostages saw a healthy DVR lift of +50% for its premiere, lifting it to a 2.7/7 among Adults 18-49.
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