PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE Is Shark Week's Highest Rated Telecast Ever
Michael Phelps may have taken silver against a great white shark in PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, but the special took home gold as Discovery's highest-rated SHARK WEEK telecast ever across P25-54, W25-54, and W18-49. PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE averaged over 5 million Total Viewers.In addition to the medals for PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, Discovery was Sunday night's #1 basic cable network in primetime, while also topping all broadcast networks across P/M 25-54, P/M/W18-49, and P/M/W18-34. Across the whole day, SHARK WEEK programming reached over 15 million Total Viewers. Discovery also claimed the Top 4 unscripted cable telecasts of the day with PHELPS VS. SHARK: GREAT GOLD VS. GREAT WHITE, SHARK-CROC SHOWDOWN, GREAT WHITE SERIAL KILLER LIVES, and GREAT HAMMERHEAD INVASION, across P/M25-54, P/M18-49, and P/M/W18-34. SHARK WEEK was a huge hit for Discovery GO, the network's TV everywhere streaming service. The premiere of SHARK WEEK was the highest live and on-demand streaming day to date on DISCOVERY GO, with overall streams increasing daily as the week progressed, making SHARK WEEK the most watched event on the platform. More than 50% of the Discovery GO streams were viewed by 18 - 34 year olds. Tune in this Sunday, July 30th at 8pm ET/PT to see the Michael Phelps take a crash course on everything "shark" in SHARK SCHOOL WITH MICHAEL PHELPS. Michael Phelps joins Doc Gruber and Tristan Guttridge of the Bimini Shark Lab; they'll dispel the myths and common misconceptions, teach him how to safely dive with sharks - including how to stay calm when a hammerhead swims two feet above his face - and will get Michael Phelps up close and personal with the incredible power of a great white. About Discovery Channel Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, Science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.
Image courtesy of Discovery