Once Again, CBS THIS MORNING is Only Morning News Program to Post Gains in Key Demos
By: Caryn Robbins Oct. 25, 2016
Continuing its ratings roll, CBS THIS MORNING is once again the only broadcast morning news program to post gains in viewers and double-digit percentage gains in all key demographic categories, while NBC and ABC saw declines in total viewers, adults 25-54, and women 25-54 according to Nielsen live plus same day ratings for the week ending Oct. 21.
CBS THIS MORNING delivered 3.55 million viewers (up +8% from 3.28m), and was up +13% adults 25-54 (0.9 rating from 0.8), +11% women 25-54 (1.0 rating from 0.9) and +17% women 18-49 ( 0.7 rating from 0.6) compared to the same week a year ago. ABC was down -7% in viewers, -8% in adults 25-54, -11% in women 25-54 and even in women 18-49. NBC was down -3% in viewers, -7% in adults 25-54, -5% women 25-54 and -7% in women 18-49. CBS THIS MORNING gained +275,000 viewers compared to the same week last year and closed the viewership gap with ABC by 616,000 viewers and cut the deficit with the NBC by 412,000 viewers. Season-to-date, CBS THIS MORNING is the only broadcast morning news program to show growth in viewers and all key demos according to Nielsen's most current ratings. CBS THIS MORNING is up +5% in viewers, +13% in adults 25-54, +11% in women 25-54 and +17% women 18-49. At the same time, ABC was down in all measures: -6% in viewers, -14% in adults 25-54, -11%, women 25-54 and -8% women 18-49. NBC was down -1% in viewers, even in adults 25-54, down -5% women 25-54 and -7% women 18-49.Videos