ONCE UPON A TIME More Than Triples Its Adult 18-49 Lead-In
By: Caryn Robbins Jan. 07, 2013
On its first telecast in 5 weeks opposite Fox's NFL Playoff-fueled lineup (NFC Wildcard Game) and original programming on NBC, the return of Once Upon a Time made ABC the most-watched TV network in Sunday's 8 o'clock hour and also led its time slot across all key Women (W18-34/W18-49/W25-54).
On its return, Once Upon a Time more than tripled its Adult 18-49 lead-in (+244%) at 8pm to retain 100% of its last airing in The Hour on December 2, 2012. In addition, the Disney-owned drama was up over its last telecast in Adults 18-34 (+4%) and Kids 2-11 (+14%), hitting its best numbers since the beginning of November - since 11/4/12.Also returning after 5 weeks up against the NFL-driven competition and season premiere competition, ABC's Revenge held nearly all of its audience from its last telecast among Adults 18-49 (96%), while growing its Adult 25-54 delivery (+4%) to its highest rating since November 11, 2012. In the 9 o'clock hour, ABC's Revenge drew a larger audience than NBC's season opener of The Biggest Loser and Fox's comedies (Family Guy/American Dad).Videos