Nickelodeon, the number-one kids' network, today announced it has signed 13-year-old singer, dancer, performer and social media influencer JoJo Siwa to an overall talent deal. Under the arrangement, Nickelodeon will have the opportunity to work with Siwa on a multi-platform basis including in consumer products, original programming, social media, live events and music. Nickelodeon has already commenced development of an exclusive line of consumer products inspired by the popular teen, and the network is in the process of securing major merchandising and promotional partners in a broad range of categories including apparel, home furnishings, toys, accessories, publishing and more. The news was announced at Nickelodeon's Upfront presentation, held today in New York City.
"JoJo's an entrepreneur, her family is everything to her and she is happy just being a kid," said Shelly Sumpter Gillyard, Executive Vice President, Talent, Music and Events, Nickelodeon. "We have watched JoJo's career as a real breakout talent and knew when we met with her that our audience would welcome her as part of the Nickelodeon family." As part of Siwa's overall talent deal, Nickelodeon has greenlit a brand-new docu-style special that will give viewers an exclusive look into her exciting world. The half-hour special (untitled) will follow Siwa, as she embarks on a new journey full of surprises with the help of some Nickelodeon friends. Production will begin in the spring and the special is scheduled to premiere this summer on Nickelodeon. Additionally, Siwa is nominated in the new "Favorite Viral Music Artist" category at Nickelodeon's 2017 Kids' Choice Awards, and will appear on the show, airing live on Saturday, March 11, at 8 p.m. (ET/tape delayed for west coast), from USC's Galen Center in Los Angeles. She is also set to appear in Nickelodeon's Sizzling Summer Camp Special, a live-action variety special, and on Nick's hit series School of Rock, as part of a multi-episode story arc airing later this year.Videos