Nickelodeon, the number-one entertainment brand for kids, announced today it has ordered 20 episodes of the comedy-adventure series, Welcome to the Wayne, marking its first digital short-form series to be greenlit for television. Along with the pick-up, Nickelodeon will create a companion app, "The Wayne," allowing users to gain a deeper, hands-on experience into the series. Welcome to the Wayne, which originally launched as a series for the Emmy Award-winning Nick App and Nick.com last year, follows the adventures of two ten-year-old boys exploring the crazy, unpredictable world of their New York City apartment building, The Wayne. The series, created and written by Emmy Award-winning writer and composer Billy Lopez (The Wonder Pets, Phineas and Ferb), is scheduled to debut in 2016.
"The Wayne" app will be developed alongside the show, taking users further into the world of The Wayne. This companion app will give users a completely interactive experience, allowing them to explore the building where they will discover new characters and locations, solve puzzles and unlock clues to unravel a greater hidden mystery. New messages and clues will be communicated through videos, online games, photos and more. "We're reinventing genres and formats for kids, and greenlighting this series for television signals how content on all screens is coming together as one for our audience, and how we continue to cultivate creative talent like Billy Lopez," said Russell Hicks, President, Content Development and Production, Nickelodeon. "Welcome to the Wayne is a terrific example of how great stories and characters can move from one medium to another and bring the audience with them."Image courtesy of Nickelodeon
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