Nick Lachey Named New Spokesperson for Peanut Butter Left TWIX

The rivalry between Left and Right TWIX has taken a new (left) turn. Today, Mars Chocolate NORTH AMERICA announced that multiplatinum artist and television personality Nick Lachey has signed on to be the spokesperson for Peanut Butter Left TWIX, in an effort to give Left TWIX an edge over its counterpart.

Lachey, who is known for his rich vocal stylings, was a natural choice to represent the rich, creamy peanut butter and crunchy cookie smothered in chocolate that is Peanut Butter Left TWIX. Lachey will be featured prominently in new print and digital video ads, where he clearly states his preference and passion for Peanut Butter Left TWIX.

(In a completely unrelated story, Lachey has also signed on to be part of a new digital video ad and print campaign for Peanut Butter Right TWIX, which boasts smooth, velvety peanut butter and crunchy cookie smothered in chocolate. But the people at Left TWIX shrug it off, as Right TWIX just always copies what the Left side is doing anyway.)

"Nick Lachey perfectly represents rich and creamy Peanut Butter Left TWIX, with his rich array of talents and clear preference for Left TWIX," said Kerry Cavanaugh, Brand Director. "Just as our new ads make it clear the 'difference' between Peanut Butter Left and Right TWIX, the partnership with Nick further clears up any confusion and helps fans finally know which side to pick of Peanut Butter TWIX."

Both the print and digital video ads were created by BBDO New York. View the videos on the TWIX Youtube Channel at https://www.youtube.com/twix, find more information at http://www.Facebook.com/twix.us and declare which side you support, using #LeftTWIX or #RightTWIX.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY bar. In 1932, Forrest, Sr. moved to the United KINGDOM with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare PEDIGREE, ROYAL CANIN, WHISKAS, BANFIELD Pet Hospital, CESAR, SHEBA, DREAMIES and NUTRO; Chocolate M&M'S, SNICKERS, DOVE, GALAXY, MARS, MILKY WAY and TWIX; Wrigley DOUBLEMINT, EXTRA, ORBIT and 5 chewing gums, SKITTLES and STARBURST candies, and ALTOIDS and LIFESAVERS mints. Food UNCLE BEN'S, DOLMIO, EBLY, MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks ALTERRA COFFEE ROASTERS, THE BRIGHT TEA COMPANY, KLIX and FLAVIA; Symbioscience COCOAVIA and WISDOM PANEL.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars Chocolate North America

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