Nearly Half of America's TV Viewers Celebrate the Holidays With Disney|ABC '25 Days Of Christmas' Reaches Over 134 Million Viewers

The nation celebrated the merriest time of the year with Disney|ABC Television's "25 Days of Christmas" holiday-themed programming. "25 Days of Christmas" included festive specials, classic holiday movies and returning favorites across ABC, Freeform, Disney Channel, Disney XD and Disney Junior. Disney|ABC Television's content reached more than 134 million unique total viewers, which is 44% of the viewers in U.S. TV households. FreeForm was the No. 1 cable network during the event (6:00-11:00 p.m.) among Women 18-4 and Females 12-34, making this the 9th straight year FreeForm has led in those two Nielsen measures. Freeform's "25 Days of Christmas" programming reached over 60 million unique total viewers on traditional television and an additional 11 million views across on-demand platforms.

Source: TV via The Nielsen Company, Live +3 day data, 12/01-12/25/18. Reach via The Nielsen Company (NPower), 12/01-12/25/18, Mon-Sun 6a-6a, Holiday Programming across Freeform, ABC, DC, DXD, DJ, excluding non-commercial content. 6-minute qualifier. On demand via Freewheel and comScore. 12/01-12/25/18.

About Disney|ABC Television
Disney|ABC Television is comprised of The Walt Disney Company's entertainment and news television properties and radio business. These include The ABC Television Network, which provides entertainment and news programming to viewers via more than 230 affiliated stations across the U.S.; cable network Freeform, which targets millennials; and Disney Channels Worldwide, a portfolio of 120 kid-driven, family-inclusive entertainment channels, including Disney Channel, Disney XD, Disney Junior, and Radio Disney brands. Disney|ABC also has oversight of the eight ABC Owned Television Stations; ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and streaming platforms; and manages The Walt Disney Company's equity interest in A+E Networks, which include channels from A+E, Lifetime and History brands.