NBC's THIS IS US More Than Doubles in Adults 18-49 Ratings

By: Mar. 08, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC's hit drama THIS IS US leads a list of 12 primetime NBC series that are more than doubling in adults 18-49 going from "live plus same day" ratings from Nielsen Media Research to "live plus 35 day" figures that combine linear results and estimated non-linear ratings.

On average, "This Is Us" originals this season are growing by +180% going from L+SD to L+35, with a 2.65 average rating in L+SD and a 7.41 in L+35.

Adding in additional alternate-platform viewership, the "This Is Us" pilot has now quadrupled its next-day L+SD rating. Counting 35 days of linear viewing and estimates based on 160 days of non-linear data, the Sept. 20, 2016 premiere telecast of "This is Us" has soared to an 11.40 rating in adults 18-49, for a +303% lift versus the pilot's L+SD rating of a 2.85.

Here are the NBC series that are more than doubling their 18-49 averages this season when going from L+SD ratings to L+35 figures that combine linear results with estimated non-linear ratings for the period Sept. 19, 2016 through Jan. 15, 2017:

· This Is Us, +180% (2.65 to 7.41).
· The Blacklist, +166% (1.12 to 2.97).
· The Good Place, +164% (1.19 to 3.15).
· Law & Order: SVU, +161% (1.48 to 3.87).
· Timeless, +156% (1.28 to 3.27).
· Superstore, +154% (1.23 to 3.12).
· Blindspot, +152% (1.15 to 2.90).
· Emerald City, +149% (0.93 to 2.32).
· Grimm, +138% (0.86 to 2.05).
· Chicago P.D., +126% (1.39 to 3.14).
· Chicago Med, +121% (1.31 to 2.90).
· Chicago Fire, +106% (1.62 to 3.33).

In the fourth quarter of 2016, NBC entertainment series originals rose to an average 3.52 rating in long-tail adult 18-49 results that cover 28 days of linear viewership and 35 days of non-linear. That's up from a comparable 3.37 for the fourth quarter of 2015.

Source: Linear ratings: Nielsen Npower L+35 (content+ads); Alternate Platform ratings (inclusive of all digital and Set Top Box D4+):Internal estimates based on time spent viewing content via Hulu, NBC Digital (App/.com) and Rentrak (inclusive of ads), adjusted to account for audience composition.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos